How to Sign In
The Cengage Author Blog
cancel
Showing results for 
Search instead for 
Did you mean: 
X
Winning Share, Sales Growth & Continued Confidence in Cengage Unlimited
Cengage
411 Views
0 Comments

Cengage CEO, Michael Hansen, announced third quarter earnings for the company on Friday, February 15, 2019. Much of the call with analysts and investors was focused on the launch of Cengage Unlimited and market reaction. Here are a few highlights:

 

  • We are the only publisher among our competitors showing Higher Ed net sales growth for this academic year.
  • Our third quarter (October - December 2018) earnings were down versus the prior year. Sales in this quarter are typically comprised of print sales to bookstores, which are declining as expected. We expect to see double-digit growth in our fourth quarter (January - March 2019), where we will see more digital sales as students return to campus.
  • With print sales continuing to decline, we remain laser-focused on our digital strategy and Cengage Unlimited.
  • We recently announced a major milestone with Cengage Unlimited: Selling over one million Cengage Unlimited subscriptions after being in the market for only seven months! Check out the press release here.
  • Our sales force is continuing to win share on campus this spring—boosted by favorable student and faculty reactions to Cengage Unlimited. We are winning adoptions and takeaway business by demonstrating savings for students.
  • Digital courseware activations are also up, with Cengage Unlimited driving a quarter of the total activations. 
  • Despite volatility in the industry—due to factors like enrollment trends, print attrition and OER—we remain confident in our strategy and the Cengage Unlimited model.