Our student Marketing teams launched a massive campaign to build Cengage Unlimited awareness and interest specifically for students. We have search and display campaigns running for easy discovery of Cengage Unlimited, ads streaming on music services for college students such as Pandora and Spotify, social media campaigns for Snapchat, Instagram, Twitter and more! Cengage Unlimited-branded food trucks and move-in help is stationed at college welcome weeks across the US. Not to mention the hundreds of events at bookstores to get staffers ready to answer student questions about Cengage Unlimited.
And, students and instructors are taking notice. Check out these noteworthy stats:
More than 60,000 instructors opened our launch day email about Cengage Unlimited.
Our launch day Facebook post alone has delivered more than 100,000 impressions, specifically targeting faculty.
Our social impressions about Cengage Unlimited to all audiences are over one million!