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Bag O'Glass: Applying Hugh Rank's Persuasion Model


Product makers are constantly trying to persuade you to buy their product. Hugh Rank outlines six ways they try to do this:


  • Intensify the good aspects of their product through repetition, association and composition
  • Downplay the bad aspects of their product through omission, diversion and confusion

Read about these ideas on your text and then see if you can identify them in this humorous skit from an early episode of the Saturday Night Live TV show.


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You also have a graded activity on Hugh Rank's model in your Business Communication MindTap course! After logging into your MindTap course, search for "Hugh Rank" and look for this gradeable activity: