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Product makers are constantly trying to persuade you to buy their product. Hugh Rank outlines six ways they try to do this:
Read about these ideas on your text and then see if you can identify them in this humorous skit from an early episode of the Saturday Night Live TV show.
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You also have a graded activity on Hugh Rank's model in your Business Communication MindTap course! After logging into your MindTap course, search for "Hugh Rank" and look for this gradeable activity: