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Sun Jan 06, 2019 | 06:31 PM
With its highly successful McCafe concept keeping Starbucks marketers up at night as well as a reasonably successful ext...
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Sun Jan 06, 2019 | 05:48 PM
When Apple announced that falling demand in China had forced the company to lower its iPhone sales forecast for the firs...
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Fri Nov 16, 2018 | 05:43 PM
Energy drinks have become an incredibly significant product category in a very short period of time. It is no secret tha...
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Mon Sep 17, 2018 | 08:04 AM
Apple, the most valuable company in the world, refuses to lower its prices. Conventional wisdom says that as marketers l...
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Wed Sep 05, 2018 | 09:20 AM
Coke long ago recognized that its flagship soda products would drop into what would probably be a permanent decline, as ...
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Sat Sep 01, 2018 | 07:02 AM
With the Sears brand experiencing a slow and painful demise, it became necessary for the company to sell its valuable, 9...
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Fri Aug 31, 2018 | 02:49 PM
The family sedan, a classic slice of Americana dating back to the advent of the automobile, has faded from its former gl...
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Wed Aug 08, 2018 | 09:40 AM
With all due respect to Apple, which has become the most valuable brand in history, the age of expecting consumers to bu...
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Mon May 14, 2018 | 09:58 AM
The relationship between large and small breweries has rarely been friendly, but it is beginning to get pretty ugly. Deb...
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Sun Apr 29, 2018 | 07:45 AM
After a second failed attempt the revitalize what was once America's best-selling car, Ford has decided to call it quits...
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Thu Mar 22, 2018 | 09:11 AM
After a failed attempt to re-organize its operations after a bankruptcy late last year, the venerable chain Toys 'R' Us ...
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Wed Mar 21, 2018 | 11:39 AM
For several years now, China has been a lucrative market for films that have been distributed there, but only a limited ...
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Mon Mar 19, 2018 | 04:45 PM
The introduction of light beer by Miller in the 1970's transformed the beer industry. Long known as a filling, heavy dri...
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Thu Mar 08, 2018 | 06:53 AM
Smartphone marketers are trying to be masters of what personal selling professionals call the "upsell". This is where sa...
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Mon Feb 19, 2018 | 10:11 AM
In a very recent post, I looked at Pepsi and other snackfood companies and discussed how they are acquiring healthy bran...
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Sat Feb 17, 2018 | 01:06 PM
Marketers love it when history repeats itself (or at least when it rhymes), because it reinforces the notion that future...
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Sun Feb 04, 2018 | 05:39 PM
After three decades of meteoric growth, the organic milk industry has finally cooled down. Driven by the overall growth ...
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Sun Feb 04, 2018 | 02:37 PM
Chipotle has struggled mightily since brand reputation problems created by the food-contamination scare a few years back...
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Sun Jan 28, 2018 | 01:39 PM
What do marketers sometimes do when they feel like they have run out of ideas? The same thing that all practitioners of ...
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Tue Jan 23, 2018 | 06:00 AM
The Honest Company, a 6-year-old personal care and household products brand co-founded by actress Jessica Alba, got off ...
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