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Thu Dec 21, 2017 | 07:23 AM
By: Darrin Duber-Smith   It was just a matter of time before direct-to-consumer delivery reached the fueling indust...
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Thu Dec 14, 2017 | 10:06 AM
By: Darrin Duber-Smith   Raw materials. They are used in the products we buy, and when demand outstrips supply, the...
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Thu Dec 14, 2017 | 09:55 AM
By: Darrin Duber-Smith   What do World War One and Christmas have in common? Gift wrapping was invented back in 191...
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Thu Dec 14, 2017 | 09:53 AM
By: Darrin Duber-Smith   Although the Great Recession has been over for many years now, some aftereffects can still...
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Thu Dec 14, 2017 | 09:47 AM
By: Darrin Duber-Smith   As the oldest Millennials settle into middle age, growth in the $24 billion "club" industr...
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Thu Dec 14, 2017 | 09:45 AM
By: Darrin Duber-Smith   In previous posts, we have established that the market for coffee retailers is absolutely ...
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Fri Dec 01, 2017 | 09:20 AM
By: Darrin Duber-Smith   Continued From Part Two   By now, the point of this three-part article should be abun...
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Fri Dec 01, 2017 | 09:19 AM
By Darrin Duber-Smith   Continued from Part One   Product Development is one of my favorite university courses...
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Fri Dec 01, 2017 | 09:17 AM
By: Darrin Duber-Smith   Natural ingredients come from everywhere, and many of them have multiple applications that...
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Fri Dec 01, 2017 | 09:15 AM
By: Darrin Duber-Smith   With all of the talk about how the vast majority of traditional brands are struggling migh...
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Fri Dec 01, 2017 | 09:13 AM
As a sport, American football has lots of problems. The NFL's foibles have been well-documented here at KnowNOW! Marketi...
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Fri Dec 01, 2017 | 09:11 AM
By: Darrin Duber-Smith   Sugar isn't just used as a sweetener. In some chocolate products, for example, it is used ...
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Fri Dec 01, 2017 | 09:03 AM
By: Darrin Duber-Smith   As brick-and-mortar retailers reduce their respective footprints across the nation, it is ...
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Fri Dec 01, 2017 | 08:58 AM
By: Darrin Duber-Smith   It often pays to address a niche market, which could be defined as a relatively small mark...
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Fri Oct 20, 2017 | 12:15 PM
By Darrin Duber-Smith   They make pretty cool cars, and that Elon Musk is one heck of a marketer, but the fact of t...
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Fri Oct 20, 2017 | 12:10 PM
By Darrin Duber-Smith   There was much fanfare when the German grocery giant entered the U.S. market, opening a hea...
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Fri Oct 20, 2017 | 11:54 AM
By: Darrin Duber-Smith   One of the tasks of the Food and Drug Administration is to regulate what goes into the pro...
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Fri Oct 20, 2017 | 11:50 AM
By: Darrin Duber-Smith   Trademarks are important to marketers since they can be tremendous branding tools, and som...
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Fri Oct 06, 2017 | 08:17 AM
By: Darrin Duber-Smith   (Continued from Part One)   In short, the lazy days of pricing in the natural product...
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Fri Oct 06, 2017 | 08:11 AM
By: Darrin Duber-Smith   (Continued from Part One)   The fact that they all begin with the letter “C” makes th...
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