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Marketing In the News Blog
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Sun Jan 06, 2019 | 08:09 PM
Tesla wants to expand its market. This explains a recent foray into the market for lower-priced sedans as Tesla decided ...
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Sun Jan 06, 2019 | 06:31 PM
With its highly successful McCafe concept keeping Starbucks marketers up at night as well as a reasonably successful ext...
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Sun Jan 06, 2019 | 05:48 PM
When Apple announced that falling demand in China had forced the company to lower its iPhone sales forecast for the firs...
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Sat Dec 29, 2018 | 07:21 AM
Cycling is somewhat popular in progressive Colorado, but race organizers have struggled to monetize those attitudes as r...
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Thu Dec 27, 2018 | 03:06 PM
Oakland has suffered from a less-than-stellar reputation over almost the entirety of its existence. But they love their ...
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Thu Dec 27, 2018 | 11:29 AM
Americans might want more natural ingredients in the stuff they put into and onto their bodies, but this prevailing atti...
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Sat Dec 15, 2018 | 02:56 PM
Competing against Wal-Mart, Costco, Aldi, and other powerful retail players hasn't been easy; and in the low-margin groc...
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Mon Nov 26, 2018 | 07:49 AM
International marketing can be tricky. And when marketers send a marketing message that is misunderstood by members of a...
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Sat Nov 24, 2018 | 08:56 PM
Victoria's Secret is one of the two strongest brands in the portfolio of parent company, L Brands, (the other being Bath...
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Sun Nov 18, 2018 | 06:20 AM
Amazon has long ruled the land of e-commerce and excels at selling everything from books to well...everything. It's toug...
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Fri Nov 16, 2018 | 05:43 PM
Energy drinks have become an incredibly significant product category in a very short period of time. It is no secret tha...
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Thu Oct 25, 2018 | 08:26 PM
A company known for donuts wants you to buy more coffee. This is not shocking, but when you consider that the very formi...
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Wed Oct 24, 2018 | 07:30 PM
Successful shopping center owners, long accustomed to depending on several large "anchor tenants" to support a labyrinth...
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Sun Oct 14, 2018 | 08:30 PM
Consumers have long become accustomed to heavy discounting during the end-of-year shopping season. In a game of retailer...
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Sun Sep 30, 2018 | 07:36 PM
Michael Kors is going where no American fashion designer has ever gone before. His company, which owns a an affordable l...
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Sat Sep 29, 2018 | 05:20 PM
The marketers at Dunkin' Donuts no longer want you to think of the brand as a "donut shop". They would rather that you f...
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Mon Sep 17, 2018 | 08:04 AM
Apple, the most valuable company in the world, refuses to lower its prices. Conventional wisdom says that as marketers l...
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Thu Sep 13, 2018 | 02:07 PM
Some luxury brand managers will do anything to maintain the prestige image that is the foundation of their brand's equit...
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Fri Sep 07, 2018 | 11:51 AM
Everyone knows about the skyrocketing costs of going to college, and as the last of the Millennial generation leaves sch...
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Wed Sep 05, 2018 | 09:20 AM
Coke long ago recognized that its flagship soda products would drop into what would probably be a permanent decline, as ...
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