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Sun Jan 06, 2019 | 07:01 PM
Amazon is still testing its Amazon Go concept, which is expected to eventually be virtually everywhere, even as it expan...
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Fri Dec 28, 2018 | 03:55 AM
As predicted by the vast majority of prognosticators, it was indeed a great holiday shopping season for retailers as sal...
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Wed Nov 21, 2018 | 06:35 AM
What can a personal finance website do to be relevant to consumers during the all important holiday buying season? Walle...
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Mon Nov 19, 2018 | 09:07 AM
Big restaurant chains are developing a healthy appetite for collecting customer data to gain competitive advantage in an...
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Tue Nov 06, 2018 | 07:55 PM
When consumers search for information to address the needs they have, it is often necessary to consult external sources ...
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Mon Nov 05, 2018 | 10:15 AM
Get ready for Generation Z. They are not like their predecessors. They are more sober, more practical, and somewhat more...
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Thu Oct 25, 2018 | 08:05 AM
A survey of more than 4,000 consumers conducted by Deloitte in September revealed that the average household is expected...
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Tue Sep 11, 2018 | 10:25 AM
Coca Cola is in the news quite a bit these days, and that's largely because they have been making quite a bit of news by...
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Thu Sep 06, 2018 | 06:23 AM
This is Steve. Steve isn't like most traditional grocery store shoppers, a group that has long been dominated by women b...
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Thu Aug 09, 2018 | 08:56 AM
Consumers have been choosing natural ingredients over synthetic ingredients for decades, and the result has been the con...
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Sun Jul 29, 2018 | 07:49 PM
First Gymboree filed for bankruptcy, and now in an effort to emerge a healthier company, marketers recently rolled out a...
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Fri Jul 27, 2018 | 07:19 PM
After acquiring and digesting both Popeye's and Burger King and thus gaining a much larger foothold in the U.S. fast foo...
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Wed Jun 27, 2018 | 09:55 AM
Are Americans finally tiring of movie sequels? Will the original screenplay rise again? These are important questions in...
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Tue Jun 26, 2018 | 09:23 AM
Marketers in the sports industry are very interested in youth participation. Not only does the sporting goods industry d...
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Sun Jun 10, 2018 | 02:54 PM
In light of a recent decision by the U.S. Supreme Court, states are now free to decide whether or not they want to allow...
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Wed May 16, 2018 | 01:57 PM
Starbucks is looking for more action in the afternoon, and this is really nothing new. Efforts to boost traffic during l...
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Sun Apr 01, 2018 | 04:28 PM
For those retailers who are trying to improve the in-store experience for their customers (and that should be just about...
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Sat Feb 17, 2018 | 01:06 PM
Marketers love it when history repeats itself (or at least when it rhymes), because it reinforces the notion that future...
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Wed Feb 14, 2018 | 09:11 AM
Marketers have traditionally used spectator sports as a platform to address large numbers of male consumers in their nat...
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Mon Feb 12, 2018 | 08:25 PM
Times continue to change, and marketers must change with them. Last year, there was a call for advertising agencies whic...
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