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Thu Dec 27, 2018 | 11:29 AM
Americans might want more natural ingredients in the stuff they put into and onto their bodies, but this prevailing atti...
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Mon Nov 26, 2018 | 07:49 AM
International marketing can be tricky. And when marketers send a marketing message that is misunderstood by members of a...
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Wed Oct 24, 2018 | 06:53 PM
The rise of the "plant-based milk" category has been surprising. First it was soy milk. Now it's almond milk. And there ...
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Sun Oct 07, 2018 | 03:24 PM
For years, there has been speculation that major advertising firms have been engaging in what being are called "non-tran...
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Sat Sep 29, 2018 | 05:20 PM
The marketers at Dunkin' Donuts no longer want you to think of the brand as a "donut shop". They would rather that you f...
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Mon Jul 30, 2018 | 06:27 AM
In a world stuffed with fast food and fast casual choices, Potbelly has struggled to sufficiently distinguish itself as ...
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Sat Jul 28, 2018 | 02:38 AM
When marketers at IHOP, a casual dining brand known for its pancake-focused breakfast products, announced that they were...
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Thu Jul 19, 2018 | 11:39 AM
The FIFA World Cup is the most-watched sporting event in the world and, as such, one would expect that the advertising a...
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Wed May 16, 2018 | 01:57 PM
Starbucks is looking for more action in the afternoon, and this is really nothing new. Efforts to boost traffic during l...
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Sun May 06, 2018 | 01:51 PM
Pepsi is a brand that lately has been focusing far more on its portfolio of healthier foods and beverages than it has on...
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Sun Apr 29, 2018 | 07:44 PM
Despite much criticism regarding product quality and allegations  of offering "too much football", the NFL's Thursd...
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Sat Apr 14, 2018 | 10:00 AM
Pittsburgh is one of the fastest-growing, most vibrant places in the U.S. No, really! So many Millennials (aged 18-37), ...
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Thu Apr 05, 2018 | 11:00 AM
Drug ads are kind of funny. They go on forever and, for the most part, seem to consist of a series of images that only l...
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Sat Mar 24, 2018 | 02:29 AM
So what's a little data shared among friends, eh? What could it hurt? With so much recent discussion in the media about ...
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Wed Mar 14, 2018 | 01:42 PM
On the heels of all the bad publicity generated about the online advertising industry lately, key marketers are beginnin...
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Mon Mar 12, 2018 | 09:09 AM
Once again the Academy Awards, shown last Sunday and traditionally a major event for advertisers, was a flop among TV vi...
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Fri Mar 09, 2018 | 11:54 AM
Magazines have long been migrating to online formats, and when it comes down to it, publishers don't much care how consu...
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Mon Mar 05, 2018 | 05:05 AM
In a rather intriguing new product announcement, the maker of the Johnnie Walker Scotch brand has plans to introduce a l...
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Wed Feb 14, 2018 | 09:11 AM
Marketers have traditionally used spectator sports as a platform to address large numbers of male consumers in their nat...
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Mon Feb 12, 2018 | 08:25 PM
Times continue to change, and marketers must change with them. Last year, there was a call for advertising agencies whic...
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