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Tue Nov 06, 2018 | 07:55 PM
When consumers search for information to address the needs they have, it is often necessary to consult external sources ...
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Mon Nov 05, 2018 | 10:15 AM
Get ready for Generation Z. They are not like their predecessors. They are more sober, more practical, and somewhat more...
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Thu Oct 25, 2018 | 08:26 PM
A company known for donuts wants you to buy more coffee. This is not shocking, but when you consider that the very formi...
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Thu Oct 25, 2018 | 08:05 AM
A survey of more than 4,000 consumers conducted by Deloitte in September revealed that the average household is expected...
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Wed Oct 24, 2018 | 07:30 PM
Successful shopping center owners, long accustomed to depending on several large "anchor tenants" to support a labyrinth...
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Wed Oct 24, 2018 | 06:53 PM
The rise of the "plant-based milk" category has been surprising. First it was soy milk. Now it's almond milk. And there ...
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Sun Oct 14, 2018 | 09:12 PM
Changing a product formula, especially when it involves something we eat or drink, is a very involved process for a larg...
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Sun Oct 14, 2018 | 08:30 PM
Consumers have long become accustomed to heavy discounting during the end-of-year shopping season. In a game of retailer...
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Sun Oct 07, 2018 | 03:24 PM
For years, there has been speculation that major advertising firms have been engaging in what being are called "non-tran...
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Sun Sep 30, 2018 | 07:36 PM
Michael Kors is going where no American fashion designer has ever gone before. His company, which owns a an affordable l...
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Sat Sep 29, 2018 | 05:20 PM
The marketers at Dunkin' Donuts no longer want you to think of the brand as a "donut shop". They would rather that you f...
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Fri Sep 28, 2018 | 02:02 PM
Eyesight in Asia is getting poorer. Almost 90% of the population in both Hong Kong and Singapore, relatively small and w...
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Fri Sep 28, 2018 | 11:41 AM
As a veteran of over 25 years in the natural and organic products industry, I have always been disappointed that the use...
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Tue Sep 18, 2018 | 09:58 AM
Wal-Mart wants you to buy stuff on its website for cheap. But that doesn't sit well with some high-end brands whose mark...
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Mon Sep 17, 2018 | 08:04 AM
Apple, the most valuable company in the world, refuses to lower its prices. Conventional wisdom says that as marketers l...
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Thu Sep 13, 2018 | 02:07 PM
Some luxury brand managers will do anything to maintain the prestige image that is the foundation of their brand's equit...
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Wed Sep 12, 2018 | 01:39 PM
Starbucks has finally invaded Italy with designs on conquering the storied peninsula and its surrounding islands with it...
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Tue Sep 11, 2018 | 10:25 AM
Coca Cola is in the news quite a bit these days, and that's largely because they have been making quite a bit of news by...
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Fri Sep 07, 2018 | 11:51 AM
Everyone knows about the skyrocketing costs of going to college, and as the last of the Millennial generation leaves sch...
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Thu Sep 06, 2018 | 06:23 AM
This is Steve. Steve isn't like most traditional grocery store shoppers, a group that has long been dominated by women b...
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