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Thu Jul 19, 2018 | 11:39 AM
The FIFA World Cup is the most-watched sporting event in the world and, as such, one would expect that the advertising a...
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Mon Jul 09, 2018 | 09:59 AM
Like Sports Authority before it, the abrupt and large-scale closure of retailer Toys 'R' Us has left a bevvy of empty lo...
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Sun Jul 08, 2018 | 09:21 PM
While advertising dollars continue to migrate on-line, a space that is dominated by only a few players, most magazines h...
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Sat Jun 30, 2018 | 11:13 AM
When iconic American brand Harley-Davidson announced that it is moving much of its production overseas, there was much m...
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Fri Jun 29, 2018 | 10:52 AM
It is true that only a couple of indoor-format malls have been built in the U.S. over the past several years, but it is ...
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Thu Jun 28, 2018 | 10:13 AM
The movie industry is having trouble. Many franchises are struggling, movie-going is flat, and the awards ceremonies hav...
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Wed Jun 27, 2018 | 09:55 AM
Are Americans finally tiring of movie sequels? Will the original screenplay rise again? These are important questions in...
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Tue Jun 26, 2018 | 09:23 AM
Marketers in the sports industry are very interested in youth participation. Not only does the sporting goods industry d...
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Fri Jun 22, 2018 | 10:36 AM
Craft brewers used to be called "microbrewers" back in the day, a suggestion that they are smaller than the macro brewer...
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Thu Jun 21, 2018 | 08:34 AM
It probably comes as no surprise to the young student of marketing that landlines, like most analog technology, are rapi...
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Tue Jun 12, 2018 | 03:21 PM
If there are still any questions about how important certified Organic agriculture has become to a growing legion of con...
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Sun Jun 10, 2018 | 04:41 PM
That most consumers are actively looking for healthier food options is an undeniable trend, but one of the big losers in...
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Sun Jun 10, 2018 | 02:54 PM
In light of a recent decision by the U.S. Supreme Court, states are now free to decide whether or not they want to allow...
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Mon Jun 04, 2018 | 04:03 PM
The Natural Products Industry has always relied primarily on its retailers to determine what is and what isn't "natural"...
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Sun Jun 03, 2018 | 03:12 PM
By now, most students of marketing know that there are far too many physical retail locations here in the U.S. compared ...
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Thu May 24, 2018 | 03:23 PM
Pay TV is officially too expensive. At $120/month for a fairly basic Dish Network package, the situation in my household...
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Wed May 23, 2018 | 02:48 PM
Most of us want to recycle, and many of us pay a monthly fee to do so, supporting the notion that there is a positive re...
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Mon May 21, 2018 | 02:04 PM
Why does E. coli keep ending up in the food we eat? It doesn't happen all that often, at least not to the level of "majo...
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Wed May 16, 2018 | 01:57 PM
Starbucks is looking for more action in the afternoon, and this is really nothing new. Efforts to boost traffic during l...
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Tue May 15, 2018 | 12:43 PM
Despite much hullabaloo and billion dollar efforts by both industry and government to encourage Americans to slim down, ...
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