It seems that the Millennial appetite for all things different, or what consumer behaviorists call "variety-seeking behavior", knows no bounds. And the generation that has brought you far too many varieties of craft beer (my generation was in on that too), a dizzying array of musical sub-genres, and fantastically-flavored vape cartridges among many other oddities is probably driving some marketing at Pringles. I guess it was only a matter of time after we have digested the introduction of chicken and waffles-flavored potato chips, and so we should not be surprised to see chips that taste like turkey, stuffing, and pumpkin pie.
A well-timed, if not somewhat gratuitous publicity stunt, this PR tactic comes on the heels of last year's 8-flavor Thanksgiving tray of chips, featuring flavors like green bean casserole, mashed-potatoes, and cranberry sauce, and cleverly shaped like a classic "TV dinner". We have to give credit to the folks at Pringles for thinking outside the can.
To avoid problems at the retail level and to mitigate the risk of the whole thing falling flat with consumers and being stuck with warehouses full of oddly-flavored chips, Pringles has opted to sell the three-pack, stackable min-cans on its website for $14.99. Supplies will obviously be limited since this is a one-time promotion and marketers are already basking in the free publicity that their press release has generated. Let's see if it sells.
Discussion: What do you think about this marketing tactic? Give some pros and cons.
You must be a registered user to add a comment. If you've already registered, sign in. Otherwise, register and sign in.