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Sat Feb 24, 2018 | 03:15 PM
When discussing supply chain management, marketers often refer to an important concept called "derived demand". Demand f...
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Sat Feb 24, 2018 | 09:08 AM
In an era when it seems that every retailer has been battered by e-commerce and is struggling to find it's place in a ne...
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Tue Feb 20, 2018 | 08:25 AM
The National Hockey League is in the midst of a very brief market expansion period. Las Vegas was recently awarded the v...
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Mon Feb 19, 2018 | 10:11 AM
In a very recent post, I looked at Pepsi and other snackfood companies and discussed how they are acquiring healthy bran...
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Sat Feb 17, 2018 | 01:06 PM
Marketers love it when history repeats itself (or at least when it rhymes), because it reinforces the notion that future...
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Fri Feb 16, 2018 | 10:00 AM
The digital advertising trend may be doing many things, but it is not yet killing direct mail as many predicted it would...
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Thu Feb 15, 2018 | 06:31 AM
Free market economists know that it is unwise to force people to use one particular good or service, and that competitio...
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Wed Feb 14, 2018 | 09:11 AM
Marketers have traditionally used spectator sports as a platform to address large numbers of male consumers in their nat...
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Mon Feb 12, 2018 | 08:25 PM
Times continue to change, and marketers must change with them. Last year, there was a call for advertising agencies whic...
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Mon Feb 12, 2018 | 09:57 AM
Amazon has been opening up distribution centers and physical retail stores for a few years now, demonstrating that even ...
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Sun Feb 11, 2018 | 04:41 PM
I know what you are thinking. Indeed, for all I know, O.J. Simpson and his brand management team might be planning a com...
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Sun Feb 11, 2018 | 03:18 AM
The Food and Drug Administration (FDA) recently announced that it is planning to crack down on marketers of homeopathic ...
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Sat Feb 10, 2018 | 12:33 PM
Over the years, large snack firms have been somewhat on the fence when it comes to offering healthy snacks. Pepsi in par...
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Thu Feb 08, 2018 | 04:35 AM
In this, my 12th year covering this major American cultural event from a marketing perspective for Colorado and national...
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Wed Feb 07, 2018 | 11:04 AM
One of the great things about hosting a Super Bowl is that a city gets to show off in front of about 100 million people....
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Sun Feb 04, 2018 | 05:39 PM
After three decades of meteoric growth, the organic milk industry has finally cooled down. Driven by the overall growth ...
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Sun Feb 04, 2018 | 03:17 PM
Usually, when marketers decide to shift dollars from traditional TV advertising to digital platforms, it doesn't raise m...
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Sun Feb 04, 2018 | 02:37 PM
Chipotle has struggled mightily since brand reputation problems created by the food-contamination scare a few years back...
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Fri Feb 02, 2018 | 08:31 AM
When a Panera Bread location opened up in Clayton, Missouri back in 2010, the after-effects of the Great Recession were ...
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Mon Jan 29, 2018 | 06:52 AM
One of the prevailing concepts in the world of environmental sustainabilty and social responsibility is "reverse logisti...
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