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The Business of Halloween
Scholar
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Halloween is not just for kids! According to the National Retail Federation’s annual survey conducted by Prosper Insights & Analytics, total spending for Halloween is expected to reach $9 billion. Many businesses encourage employees to wear costumes.

Costumes RankedAdults

  1. Witch - 10.7%
  2. Vampire - 3.7%
  3. Zombie -3.1%
  4. Pirate - 2.9%
  5. Avengers character (excluding Spider-Man) - 2.0%
  6. Batman - 2.0%
  7. Star Wars character - 1.9%
  8. Ghost - 1.8%
  9. Super hero - 1.8%
  10. Clown - 1.6%
  11. Wonder Woman - 1.5%
  • How much will you spend on Halloween this year?
  • What will you buy?
  • In which businesses did you see adults wearing costumes?

 

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