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Strategy Questions
Scholar
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Strategy Questions

Fall2018_RogerMartin_Strategys5KeyQuestions_665.jpg

Roger L. Martin says that strategy is actually about a set of five choices that must be made: 
1. What is our winning aspiration?
2. Where will we play?
3. How will we win?
4. What capabilities must be in place?
5. What management systems are required?

He says to ask the question, ‘What would have to be true?’ rather than ‘What is true?’. When you do these things, strategy is what it should be: simple, enjoyable and effective, rather than complicated, arduous and ineffective.

 

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