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Google Search is Safer

We all would like to maintain some privacy when searching on the Internet. The video above explains how Google search uses our data. When we are searching for a reliable business, we don't want to find a scammer! So, Google has increased its scrutiny of businesses. Those who pass Google's scrutiny have a Badge of Trust or Google Customer Reviews. The main benefit is customer trust. Furthermore, only companies that pass Google's Advanced Verification appear on top of the search page. The first page is the best place for ads, since most people don't go beyond the first page. (Google Ads appear in search results, but they must pass Advanced Verification.)

  • Besides trust, what are the other benefits of Google's customer reviews?
  • Why would Google want to block businesses that engage in untrustworthy behavior?
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