04-10-2017 10:18 AM - edited 04-10-2017 11:00 AM
The Controversial Ad
Millions of people have seen the controversial video Pepsi created. Some were immediately offended, and others are still wondering what the fuss is all about. There are connections here to several concepts in psychology aside from stereotyping like group cohesion, groupthink and the importance of group roles.
Hopefully some of your students haven't seen the video. I suggest first showing the video WITHOUT saying anything about the controversy surrounding it:
A brief discussion could be had around the question of who would find this offensive. If a student has never experienced problems with the police they may not see the controversy - many people find it to be an uplifting video. But if you have had negative encounters with the police you may think that the ad trivializes the solution (i.e., handing a pepsi to a policeman) to a very big problem.
How Did This Ad Get Made in the First Place?
Hopefully your class will see how some people could find it offensive. Here are a few questions you might ask them:
To end on a little bit of humor, show this parody of the ad created by the Saturday Night Live folks.