A dream of many entrepreneur wanna-be's is to turn a personal obsession into a money making business. Kara Goldin, once a Vice President of AOL for Shopping and E-commerce Partnerships, has done just that. She found herself "addicted" to Diet Coke, but wanted a tasty, calorie-free beverage to substitute--that didn't have any negative health possibilities associated with it. She could not find one on the market, so she started three related product lines: Hint Water, Hint Fizz, and Hint Kick (which contains caffeine) .
According to Bloomberg Live, "Flavored only with natural fruit essences, hint delivers refreshment without unnecessary additives. In addition to the original still water, hint’s beverage offerings include hint fizz®, a carbonated drink that received Better Homes and Gardens’ Best New Product award and the Silver Stevie award for Best New Product of the Year in 2012, and hint kick®, a lightly caffeinated, unsweetened flavored water."
The bottled water market is baffling and competitive. It remains to be seen how hint fares.
Source: "Member Profile: Kara Goldin, Founder and CEO, hint Inc.", Bloomberglive.com, February 21, 2018.
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