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Halloween Trends and Spending 2017
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By: Teri Bernstein

 

We know that retail stores are not trending well, but in-store shopping at Halloween has helped boost this season to all-time sales highs. From Business Insider:

 

"This year, consumers are expected to spend a record $9.1 billion on Halloween products, according to the National Retail Federation, an 8.3% increase on last year's total. Of that, consumers plan to spend $6.1 billion on candy and costumes. This is good news for the retail industry, as is the fact that consumers plan to do a significant majority of their Halloween shopping in stores, a rare break from the industry's trend toward online purchases. Just 22.3% of consumers say they plan to do their Halloween shopping online this year, while the rest will frequent discount, department, grocery, and even dedicated Halloween stores."

 

Pop culture and technology have influenced purchases of costumes, specialty candies, and decorations. 

 

 

Source: "Halloween costume differences between kids and their parents reveal a growing generational rift," by Mark Matusek, Business Insider, October 27, 2017.

 

Discussion: 

  • What can explain the Halloween spending trends, in your opinion?
  • What are you doing this Halloween? What are you spending? How are you celebrating?