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Thinking Rhetorically About Images


By now you probably realize that almost every photo you see of a famous or beautiful person has been “photoshopped” to eliminate lines, bring out cheeks, raise eyebrows and make the eyes “pop”.  Advertisers know that we are attracted to beautiful faces.



 But there has been a growing pushback against the use of photoshopped images of models. Encouraged by the "body-positivity" movement, more and more celebrities and retailers are making it clear that they don't retouch their photos. Check out this article:  A major retailer is featuring unretouched models on its website — and the internet is here for it
Did you know that one store, CVS, has decided to do something about it?  They’re instituting a “photo manipulation ban”:
CVS Health said Monday that it will ban photo manipulation in its store-brand makeup marketing and promotional displays, a move that acknowledges growing awareness of the harmful nature of touched-up images.
The company also announced that it will introduce the "CVS Beauty Mark," a watermark that will be used to highlight imagery that has not been materially altered. For this initiative, materially altered is defined as changing or enhancing a person's shape, size, proportion, skin or eye color, wrinkles or any other individual characteristics.
Think you're pretty good at telling the difference between a photoshopped image and the real thing? Can you detect a "warped waist" when you see one? Perhaps an impossible angle of sunlight? Take a look at this article on the Insider for some tips:
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