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Thinking Rhetorically About Images
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By now you probably realize that almost every photo you see of a famous or beautiful person has been “photoshopped” to eliminate lines, bring out cheeks, raise eyebrows and make the eyes “pop”.  Advertisers know that we are attracted to beautiful faces.
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 But there has been a growing pushback against the use of photoshopped images of models. Encouraged by the "body-positivity" movement, more and more celebrities and retailers are making it clear that they don't retouch their photos. Check out this article:  A major retailer is featuring unretouched models on its website — and the internet is here for it
 
Did you know that one store, CVS, has decided to do something about it?  They’re instituting a “photo manipulation ban”:
 
CVS Health said Monday that it will ban photo manipulation in its store-brand makeup marketing and promotional displays, a move that acknowledges growing awareness of the harmful nature of touched-up images.
 
The company also announced that it will introduce the "CVS Beauty Mark," a watermark that will be used to highlight imagery that has not been materially altered. For this initiative, materially altered is defined as changing or enhancing a person's shape, size, proportion, skin or eye color, wrinkles or any other individual characteristics.
Think you're pretty good at telling the difference between a photoshopped image and the real thing? Can you detect a "warped waist" when you see one? Perhaps an impossible angle of sunlight? Take a look at this article on the Insider for some tips:
 
  
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