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Robots Screen Candidates' Social Media
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A Wall Street Journal video explains how DeepSense uses artificial intelligence to analyze a job candidate’s personality. When companies post a job, recruiters or hiring managers identify what is most important for success; for example, how important is teamwork or project management? DeepSense then looks at a candidate’s social media profile to assess personality.

 

Founder Amarpreet Kalkat explains that the system may review a social media profile for only six seconds and will generate a report about the applicant’s DISC profile (a personality assessment) and “Big Five” personality traits. Using psycholinguistics, the computer analyzes language the candidate uses.

 

Kalkat says their results are 75% accurate, while traditional personality tests are 82% accurate.

 

 

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Discussion:

  • What’s your view of using AI in this way? How confident would you be applying for a job that uses this technology?
  • How relevant is personality to a position?
  • What are the advantages to a company of using such a system, and what are the potential disadvantages? The video refers to “DeepSense,” but the website shows “DeeperSense.” How do you explain the discrepancy?

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