We live in a world where our inboxes can become out of control quickly. We try our best to stay on top of the waves of incoming messages. Faculty know all too well that clearing an inbox can feel like doing triage in an emergency room.
Knowing that it is difficult to handle the sheer quantity of incoming messages, businesses must employ ethical practices in their emailing, beyond the frequency of messaging. It should not be a challenge for customers to determine who is sending the email, and what their purpose is. In a perfect world, this would be done by everyone. Yet there are deceitful actors out there (sometimes in sheep’s clothing), engaging in questionable practices in hopes of exploiting for commercial gain.
(Publisher Note: Cengage has implemented email system rules to ensure that faculty customers don’t receive multiple emails within a given window of time, and always identify ourselves as “Cengage” in the email address.)
We find that it is best to apply some qualifying questions to any sales (or marketing) email, to determine whether it is worth opening, archiving, responding, or deleting.
When the identity of the sender is not absolutely clear, consider the following:
Stay vigilant, colleagues!
The Guffey Team
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