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Corporate Social Media Strategy: Hope Everything Just Goes Away?

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If you haven't seen this twitter "moment" about a Denny's twitter post that, well, failed, click here to read the reactions people had to the Denny's tweet.

 

This is a tough one. I wonder what the folks working in social media at Denny's thought about this or what they're going to do.  I'm guessing this is one of those things you just hope quietly goes away.  Might be interesting to ask students what they think they would do if they wrote that tweet for the company.