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  • Inside the mind of a master procrastinator

    Numerous people in business don’t plan and are wondering why they’re not seeing better progress. Perhaps Winston Churchill said it best in World War II, when he said, "He who fails to plan is planning to fail." Why is procrastination...
  • McDonald's New Vision for "I'm lovin' it"

    McDonald's CMO (Chief Marketing Officer) Deborah Wahl unveiled its new brand vision . The company is keeping the tag line , "I'm loving it ". Ad Age reports "The company said other changes in 2015 will include new uniforms on crew...
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  • American Airlines Strategy

    American Airlines (AA) is the last legacy airline to seek bankruptcy protection. Since emerging from bankruptcy, United, Delta, and Northwest have been more competitive with lower cost structures. Thus, AA has a cost disadvantage. Also, AA has a revenue...
  • Social Media Strategy

    A study, What do Corporate Directors and Senior Managers Know About Social Media , was conducted in April 2012 by the Conference Board and the Rock Center for Corporate Governance at Stanford University . The results were published last October. The study...
  • Digital Strategy

    In this video, McKinsey director Paul Willmott, discusses six critical decisions CEOs must make to address the strategic challenge posed by the digital revolution. Are you in the right industry? What technology solutions do your customers want...
  • Recession

    A business operates within the larger framework of the external environment, a set of complex, rapidly changing and significant interacting forces that affect the organization's ability to serve its customers. External forces are not controlled by...
  • Peter McGuinness, Chief Marketing and Brand Officer of Chobani, Expands the Yogurt Market

    Peter McGuinness, Chief marketing and brand officer of Chobani, discusses the decisions Chobani managers made to expand their yogurt market.. They are increasing items on the menu , inspiring people to eat yogurt beyond breakfast, and encouraging people...