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  • A CMO on Super Bowl Sunday

    The video above depicts what a Chief Marketing Officer (CMO) might look like if money spent on his company's Super Bowl ad is wasted. Alex Amado, Adobe's Vice President of experience marketing, discussed the ad with Adweek's Tim Nudd. ...
  • Commerce Snapshot

    Most people still go to a store to shop. But, some people are shopping on their phones and computers. Nevertheless, according to eMarketer and Rev Trax, far more sales are influenced somehow by digital and mobile shopping. eMarketer created the attached...
  • Management Tags

    Placeholder for Management tags.
  • Lynsi Torres, In-N-Out Burger Owner, is Youngest Female Billionaire

    America's youngest female billionnaire is Lisa Torres, heir to In-N-Out Burger . In this video, Sheila Dharmarajan reports on In-N-Out Burger restaurant's 30-year-old owner Lynsi Torres and the possibility she will maintain ownership after gaining...
  • Wrap It Up!

    During the holidays I want to find the perfect gift for a family member or friend and wrap it so that the package looks beautiful and inviting. I shop in stores and online. Many stores offer gift-wrapping or sell gifts pre-wrapped. It is possible to have...
  • Technology Trends

    High-tech know-how can result in management success. Managers must search for information, evaluate content, and present information. In order to promote understanding, managers need to develop channels of communication. The last few years have seen a...
  • Cyber Monday

    Many employees with Internet access at work shop from their computers on Cyber Monday, the Monday following Thanksgiving. The phrase "Cyber Monday" was coined in 2005 by Shop.org , a unit of the National Retail Federation (NFR), to encourage...
  • Social Media Strategy

    A study, What do Corporate Directors and Senior Managers Know About Social Media , was conducted in April 2012 by the Conference Board and the Rock Center for Corporate Governance at Stanford University . The results were published last October. The study...