• "No Cash" Catching On

    In Sweden only 20% of all transactions in the country are conducted in cash, but in the United States? No such luck. We, as a nation, are still struggling with using the chip card machine, which was about 10 years overdue, and soon we will have to grapple...
  • Back To Books

    After a decade of trying to sell lots of items outside of the "books" category, Barnes and Noble has decided to "unclutter" its stores to make room for what it considers to be an excellent opportunity for future revenue growth. For...
  • 100 Years Of "Gift Dressing"

    What do World War One and Christmas have in common? Gift wrapping was invented back in 1917, but back then it was called " gift dressing", which actually makes a whole bunch of sense. Kansas City-based Hallmark Cards Inc., a brand that is still...
  • Short On X-Mas Trees

    Although the Great Recession has been over for many years now, some aftereffects can still be felt in certain industries. Let's take Christmas trees as an example. Apparently there is a shortage this year, but what does that have to do with the recession...
  • Amazon's Clicks and Bricks

    Amazon is ready for the holidays. And as it stands today, the company has been both naughty and nice. It has been naughty to its competitors who are finding it increasingly hard to compete and it has been nice to its consumers who can now shop Amazon...
  • Facebook's Facts

    Facebook and Google handle about 80% of the advertising that exists online, and this duopoly certainly isn't good news for online advertisers. And Facebook became even more dominant this year with a 79% leap in third quarter profit. That's quite...
  • Clubs Seek Gen X For Growth

    As the oldest Millennials settle into middle age, growth in the $24 billion "club" industry has begun to slow down. And while most clubs are focusing on the youngest Millennials and the emerging age cohort just now entering college, some savvy...
  • Coffee Crunch?

    A quick look around any downtown area will tell you that coffee retailers, led by the far-too-ubiquitous Starbucks, have saturated the market with their shops. To say this market isn't crowded is to ignore the fact that "specialty coffee"...
  • The Magic Age? 26

    For marketers, young shoppers have always been a coveted demographic, and since this generation is the largest in history, targeting and attracting those in their 20's and 30's has become the key to the survival of many brands. According to an...
  • The Truth About Innovation: Part Three

    Continued From Part Two By now, the point of this three-part article should be abundantly clear. We in industry have overused the term “innovation”, and are therefore somewhat desensitized to technological and product developments. Consumers...
  • The Truth About Innovation: Part Two

    Continued from Part One Product Development is one of my favorite university courses to teach, and this important class we learn that there are three forms of innovation. A continuous innovation describes a new product that requires almost no change...
  • The Truth About Innovation: Part One

    Natural ingredients come from everywhere, and many of them have multiple applications that meet a broad assortment of consumer needs. Every year there are a handful of popular ingredients that dominate new product development, and each year the list changes...
  • Gucci Grabs Young Shoppers

    With all of the talk about how the vast majority of traditional brands are struggling mightily to resonate with a massive cohort of fickle young consumers, it's nice to see one of your grandmother's classic brands emerge as a winner in bridging...
  • Friday Night Lights Dimming

    As a sport, American football has lots of problems. The NFL's foibles have been well-documented here at KnowNOW! Marketing, and we all know that the CTE brain injury issue is gaining steam as more evidence mounts that significant numbers of former...
  • Target Remodels, Thinks Small

    As brick-and-mortar retailers reduce their respective footprints across the nation, it is important to remember that despite the rapid rise of e-commerce, these major retailers will always be building new stores even as they close old and under-performing...
  • The Need for Nuggets

    Is there really a need in the marketplace for more chicken nuggets? That's the important product question marketers at both Wendy's and Burger King think they have already answered, but interestingly, the conclusions the two have drawn aren't...
  • Making Lidl Progress

    There was much fanfare when the German grocery giant entered the U.S. market, opening a headquarters in Virginia and challenging long-held turf in that state, Georgia, Delaware, and the Carolinas. The plan is to gain a nice following and expand outward...
  • New Owner, Old Prices?

    Much has been written of late about the lack of progress Whole Foods has made thus far in its efforts to lower prices, but this writing has been penned primarily by journalists rather than professional marketers, the latter of whom must understand that...
  • Only Human

    Celebrities are only human, and humans make mistakes. Sometimes we forget that, and when marketers use celebrities such as athletes as brand endorsers, the errors that humans have a propensity to make can exact fairly large consequences. This is true...
  • FDA Says, "Hold The Love"

    One of the tasks of the Food and Drug Administration is to regulate what goes into the products we buy, well, at least the products that we put in and on our bodies. When it comes to foods, the FDA manages a list of acceptable ingredients that it considers...
  • Natural Pricing's New Paradigm: Part Three

    (Continued from Part One) In short, the lazy days of pricing in the natural products industry are probably on the wane. Just as marketers had to step up their collective game in the 1990’s to make products more palatable to a market that was rapidly...
  • Natural Pricing's New Paradigm: Part Two

    (Continued from Part One) The fact that they all begin with the letter “C” makes them easier to remember as a framework for pricing strategy, but although easy to remember, "The Five C’s of Pricing" are nonetheless challenging...
  • Natural Pricing's New Paradigm: Part One

    Over the past 50 years, marketers of natural and organic products up and down the supply chain have enjoyed a distinct luxury that most marketers only dream of -- a constantly expanding market consisting of consumers who are willing to pay a premium for...
  • A Disciplined Approach To New Product Development: Part Three

    (Continued from the previous post Part Two) The last four steps of the New Product Development Process are as follows: Prototype Design: In this stage, research and development, in conjunction with production and marketing, develops one or more working...
  • A Disciplined Approach To New Product Development: Part Two

    (continued from the previous post "Part One") The first four steps of the New Product Development Process are as follows: Idea Generation: Ideas come from many places, including existing customers, employees, supply chain partners, competitors...