• Facebook's Facts

    Facebook and Google handle about 80% of the advertising that exists online, and this duopoly certainly isn't good news for online advertisers. And Facebook became even more dominant this year with a 79% leap in third quarter profit. That's quite...
  • The Magic Age? 26

    For marketers, young shoppers have always been a coveted demographic, and since this generation is the largest in history, targeting and attracting those in their 20's and 30's has become the key to the survival of many brands. According to an...
  • Gucci Grabs Young Shoppers

    With all of the talk about how the vast majority of traditional brands are struggling mightily to resonate with a massive cohort of fickle young consumers, it's nice to see one of your grandmother's classic brands emerge as a winner in bridging...
  • Target Remodels, Thinks Small

    As brick-and-mortar retailers reduce their respective footprints across the nation, it is important to remember that despite the rapid rise of e-commerce, these major retailers will always be building new stores even as they close old and under-performing...
  • Only Human

    Celebrities are only human, and humans make mistakes. Sometimes we forget that, and when marketers use celebrities such as athletes as brand endorsers, the errors that humans have a propensity to make can exact fairly large consequences. This is true...
  • A Gorilla of a Case

    Trademarks are important to marketers since they can be tremendous branding tools, and sometimes this intellectual property must be defended against marketers that aren't even competitors. Imagine how long it would take Nike to call it's legal...
  • Natural Pricing's New Paradigm: Part Three

    (Continued from Part One) In short, the lazy days of pricing in the natural products industry are probably on the wane. Just as marketers had to step up their collective game in the 1990’s to make products more palatable to a market that was rapidly...
  • Natural Pricing's New Paradigm: Part One

    Over the past 50 years, marketers of natural and organic products up and down the supply chain have enjoyed a distinct luxury that most marketers only dream of -- a constantly expanding market consisting of consumers who are willing to pay a premium for...
  • Ignoring The Internet Cheese

    In our ongoing quest to transform what we learn through social media about attitudes towards our products into some form of actionable marketing strategy, we marketers have a tendency to overreact when we hear something negative. And when it comes to...
  • An Organic Opportunity

    He did it for Annie's Homegrown, so why can't he do it for a two year-old start up that wants to market USDA Certified Organic baby food to the health-conscious masses? John Foraker took a small natural products brand and turned it into an acquisition...
  • NFL Tweaks Product

    The National Football League, an already-popular spectator sport product that has been boosted by the explosive popularity of fantasy football over the past two decades, is finally facing some harsh realities. Fan interest is waning, characterized by...
  • NFL Changes "Creative"

    In advertising, the "what" and "how" of the message marketers wish to convey is known as "creative strategy". The NFL has launched many ad campaigns over the years, but this season the league is making efforts to repair an...
  • One Thousand For A "Ten"

    The Apple Marketing Machine is in full swing with the announcement that a new iteration of the iPhone is pending. Just when it will be released is still a bit of a mystery, but it will indeed be released eventually, and to much media attention, both social...
  • Lululemon: Thinking Beyond the Mat

    After a great deal of negative publicity caused by selling several batches of unintentionally "see-through" yoga pants as well as the CEO's assertion that the company's yoga pants "aren't for every (body type)", Lululemon...
  • The Sushi-Style Burrito

    In a new product development twist we would expect from the always-creative marketers at Taco Bell, coffee drink-retailer Starbucks has decided introduce a food-fusion product that is part burrito and part sushi. If you are confused as to why they would...
  • The Zombies of RadioShack

    Unbelievably, RadioShack still exists. Long ago, most of us forgot what it is those folks actually sell, and back in 2015, the forgotten brand that dies hard filed for bankruptcy protection. It was rescued by Sprint which entered 1,400 RadioShack locations...
  • A River Runs Through It

    Apparently Amazon's proposed acquisition of Whole Foods Markets will face no opposition from the Federal Trade Commission, and so the deal will close on Monday. In earlier posts we have explored many reasons for this interesting acquisition, the biggest...
  • Overrunning Iceland

    Twenty years ago Iceland, although a place with a great deal of natural beauty, was nothing more than an under-populated island backwater, prone to volcanic activity, and without much in the way of tourism. Ten years later the largely inhabitable island...
  • The Gateway to Burning Man

    Most people under 40 have probably heard of the funny, improvisational TV show "Reno 911!" , which aired for seven years during the mid 2000's, and did not exactly paint Reno in a very good light. In fact, the show did much to shape American...
  • Under Armour's Misstep

    Supply chain relationships are necessary, and maintaining healthy strategic alliances with partners that add value to the exchange process is of paramount importance in marketing strategy. But in an environment wherein retailers and the brands they sell...
  • A Lesson in Pricing

    There aren't too many iron-clad rules in economics, but indeed there are a few, and one of them concerns pricing. In regards to products that are considered "elastic", an increase in the price of a product results in lowered demand for the...
  • Getting What You Pay For

    I am about to embark on a 10 day trip, and I'm always reminded of how tempting it is to purchase tickets from one of the low-cost carriers like Frontier or Spirit. But I remind myself of the old adage that involves getting what you pay for. In other...
  • Coca-Cola Zero Sugar

    Once upon a time there were more diet sodas on the market than there are at present, but to most men, drinking any one of them wasn't considered to be very cool. And so Coca-Cola exploited this market opportunity with a major product introduction...
  • Becoming "Q-Potle"?

    It is no secret that Chipotle is struggling to regain the "best burrito" status it only recently held among the burrito-eating public as well as investors. Health scares have severely damaged the company's reputation (and stock price), and...
  • Starbucks Dumps Teavana

    Starbucks is not exactly hurting these days, although the brand's growth has slowed, and it has been difficult to find a sustainable solution to get things moving again. Revenue growth of 4% isn't bad, but an equally significant indicator of health...