• "No Cash" Catching On

    In Sweden only 20% of all transactions in the country are conducted in cash, but in the United States? No such luck. We, as a nation, are still struggling with using the chip card machine, which was about 10 years overdue, and soon we will have to grapple...
  • Tip Pooling To Threaten Servers?

    Tipping for food service isn't unique to the United States, but overall, the practice of shifting most of the cost of labor onto the customer in the form of a "gratuity" (expected, but not mandatory) is something that most people around...
  • The Big Spenders of 2017

    Although the holiday buying season isn't yet finished, the bulk of the shopping has been done. And it looks like the economic gains of 2017 (combined with the fact that Americans are saving less than in previous years) have enabled the best Christmas...
  • Back To Books

    After a decade of trying to sell lots of items outside of the "books" category, Barnes and Noble has decided to "unclutter" its stores to make room for what it considers to be an excellent opportunity for future revenue growth. For...
  • Cobalt Looms As Electric Threat

    Raw materials. They are used in the products we buy, and when demand outstrips supply, they get to become very expensive. But most business-to-business goods are inelastic, and thus when the price goes up demand tends to stay the same. Let's take...
  • Email Missing Mark

    Now that long lines at retail stores are becoming a thing of the past, one would think that holiday shoppers would be a much happier bunch, but smart marketers know that is always something for customers to complain about. And to a smart marketer, an...
  • Online Retailers Give Thanks

    Holiday spending is expected in increase by almost 5% this year, which is a rather robust rate, and this is certainly great news for retailers. But almost all of that growth is expected to be online, and so brick-and-mortar brands have been busily building...
  • Short On X-Mas Trees

    Although the Great Recession has been over for many years now, some aftereffects can still be felt in certain industries. Let's take Christmas trees as an example. Apparently there is a shortage this year, but what does that have to do with the recession...
  • Amazon's Clicks and Bricks

    Amazon is ready for the holidays. And as it stands today, the company has been both naughty and nice. It has been naughty to its competitors who are finding it increasingly hard to compete and it has been nice to its consumers who can now shop Amazon...
  • Facebook's Facts

    Facebook and Google handle about 80% of the advertising that exists online, and this duopoly certainly isn't good news for online advertisers. And Facebook became even more dominant this year with a 79% leap in third quarter profit. That's quite...
  • Clubs Seek Gen X For Growth

    As the oldest Millennials settle into middle age, growth in the $24 billion "club" industry has begun to slow down. And while most clubs are focusing on the youngest Millennials and the emerging age cohort just now entering college, some savvy...
  • Coffee vs. Tea

    In previous posts, we have established that the market for coffee retailers is absolutely saturated and that smaller stores are now experiencing declines while even the growth rate at Starbucks has slowed considerably. But even when there are too many...
  • The Magic Age? 26

    For marketers, young shoppers have always been a coveted demographic, and since this generation is the largest in history, targeting and attracting those in their 20's and 30's has become the key to the survival of many brands. According to an...
  • No New Malls?

    The age of the enclosed regional mall has long been over with construction peaking in the late 1980's, a trend that began well before the age of e-commerce. This is not to say that they will disappear altogether, but only six large malls were built...
  • Bridge? Not a Sport

    In my Sports Marketing class, we often have a brief debate as to what and what should not constitute a "sport". To what degree should competition be a factor? If it is a factor then what about Jogging? Should physical exertion be a factor? How...
  • The Truth About Innovation: Part Three

    Continued From Part Two By now, the point of this three-part article should be abundantly clear. We in industry have overused the term “innovation”, and are therefore somewhat desensitized to technological and product developments. Consumers...
  • Gucci Grabs Young Shoppers

    With all of the talk about how the vast majority of traditional brands are struggling mightily to resonate with a massive cohort of fickle young consumers, it's nice to see one of your grandmother's classic brands emerge as a winner in bridging...
  • Friday Night Lights Dimming

    As a sport, American football has lots of problems. The NFL's foibles have been well-documented here at KnowNOW! Marketing, and we all know that the CTE brain injury issue is gaining steam as more evidence mounts that significant numbers of former...
  • Sugar Losing Sweetness: Part Two

    Continued From Part One Sugar isn't just used as a sweetener. In some chocolate products, for example, it is used to give the finished product a smoother texture. If you remove sugar from ice cream, as another example, the result is a product that...
  • Target Remodels, Thinks Small

    As brick-and-mortar retailers reduce their respective footprints across the nation, it is important to remember that despite the rapid rise of e-commerce, these major retailers will always be building new stores even as they close old and under-performing...
  • The Nielsen Haters

    The Nielsen Ratings have been a fact of life in advertising for many decades. This periodic sampling of TV viewers across the U.S. is the primary factor in how prices are set in the advertising industry since it reflects how many people are watching a...
  • The Book Is Back

    The failure of e-books to win enough American hearts and minds means that the creative destruction of the book industry may be coming to a close. Larger bookstores have already consolidated and big chains have closed down as Amazon rapidly grabbed its...
  • Holiday Freeze for Brick and Mortar

    The consumer shift from brick-and-mortar buying towards e-commerce buying has been in full force for almost two decades now, and the 2017 holiday shopping season won't be any different. Indeed, Retailer brands that focus on physical locations have...
  • Tesla Not Good at Production, Promises

    They make pretty cool cars, and that Elon Musk is one heck of a marketer, but the fact of the matter is that Tesla has been an unprofitable maker of very expensive electric cars for well over a decade, and has failed to meet almost every production deadline...
  • The Need for Nuggets

    Is there really a need in the marketplace for more chicken nuggets? That's the important product question marketers at both Wendy's and Burger King think they have already answered, but interestingly, the conclusions the two have drawn aren't...