Gemmy S. Allen is Management Coordinator and Faculty at North Lake College, Irving, TX of the Dallas County Community College District. She is the co-author of the textbook Management: Meeting and Exceeding Customer Expectations, published by Cengage. Her awards include being named Outstanding Mountain View College Faculty Member and receiving the Golden Oak Award, Oak Cliff Chamber of Commerce; the National Institute for Staff and Organizational Development Excellence in Teaching Award; and the award for Mountain View College Innovator of the Year. She served as a member of Microsoft Mentors, the Microsoft/Compaq College Advisory Council and the St. Philip’s College Model Electronic Commerce Curriculum Advisory Committee and is founding teacher, Virtual College of Texas — “Internet Teachers at Every College.” In addition, she has co-authored several discipline-specific, Internet-related books, developed several online classes, made numerous presentations to industry, and has led workshops in the United States, Australia and Mexico.
Mohammed Ashour, chief executive of Aspire Food Group, thinks Americans will buy whole-roasted crickets as a new snack food. Aketta (brand name) comes in a bag for $2.99 and is available in five flavors including Texas BBQ, sea salt & vinegar and sour cream & onion. The target market for Aketta is Millennials because the snack is "nutritionally and ecologically responsible."
One tactic to increase sales was to hire a Le Cordon Bleu chef to create recipes. What other tactics might increase Aketta sales?
Why would it be important to eat Aketta if you worked for Aspire Food Group?
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7. Don't forget to add your skills.
Recruiters use LinkedIn to identify top candidates for jobs. Your LinkedIn profile is your online resume. You can maximize your LinkedIn profile by using the seven suggestions in the video and list above.
How will you maximize your LinkedIn profile?
Instagram was acquired by Facebook for $1 billion back in 2012. The infographic above tracks the rise of Instagram.
Why was Instagram worth $1 billion to Facebook?
How could a manager use Instagram?
I just received the email below from Spirit Airlines.
"Because of recent headlines, we thought we'd double-check our etiquette atlas. Turns out wearing leggings are not a big deal. We thought everyone knew that, but guess not. Well at least at Spirit, we're united (cough) about letting young girls dress how they want. If you want to fly with us, get your leggings on ladies. Or even gentlemen. No judgments here. Unless you're wearing those new clear-knee mom jeans, then some judgments. But you can still fly with us. Just use this deal so that next time you can buy a complete pair of pants."
Spirit Airlines wasted no time in their promotions to use publicity about United Airlines banning two teenage girls from boarding a plane because they wore leggings. The girls were traveling on an employee or buddy pass. The leggings did not meet the travel pass dress code which is well known by most airline employees.
Most professional dress codes do not accept form-fitting Lycra/spandex clothing. Other unacceptable items include flip-flops, shorts, mini skirts, and see-through clothing.
Why do uniforms of airline personnel present well-groomed, professional appearance?
Why is that important to the passengers?
How should a manager communicate the policies and procedures to employees?
How can the manager be sure that those policies and procedures are communicated by employees to their friends and families using the travel passes?
Privacy and data security (Yahoo!, Evernote, and Russia, we’re looking at you) are emerging as big topics for the coming year, so we thought we’d boil down an earlier, beefy post on Google into this handy infographic. Because if you’re online, chances are good you’re engaging with the company one way or another.
What Google products are you using?
What are your device settings as you use them? Starting to think through these questions will not only help you understand how Google tracks you, but it will also help you make more informed decisions about what’s being done with your data, and whether you’d like to rethink how you use Google products and services.
Should Google share this information? Explain.
What can you do about it?
Generation Y (Millennials) account for an increasingly large part of the US workforce. PayScale, in the infographic above, gives us more information about Gen Y in the workplace.
Are you part of Generation Y?
Which jobs does Gen Y prefer? Do they go to college?
What is most important to you in the workplace?
How does your organization stack up?
Super fans or enthusiasts are very important to businesses says “The Power of the Enthusiast,” a new study by The Enthusiast Network (TEN) and GfK. "Enthusiasts are defined as consumers who are passionate about a certain category, and are looked to by friends and family as trusted advice givers who offer recommendations via word-of-mouth or social media. They’re consulted for advice on a purchase three times more than the average consumer." Most enthusiasts are Millennial males with a college education.
Managers can use data to make decisions about what they should do. How could knowledge about enthusiastic customers guide managers' decision making?
Are you an enthusiastic customer? Does your profile match the profile of enthusiasts? For which product/service are you an enthusiast?
Wharton management professor Andrew Carton’s latest research paper is “I’m Not Mopping the Floors, I’m Putting a Man on the Moon: How NASA Leaders Enhanced the Meaningfulness of Work by Changing the Meaning of Work.” He found that in being a visionary, the leader should communicate how each employee in the organization can get a sense of how their work connects to the organization’s mission or vision.
How can a leader articulate a common goal to everyone in the organization (even the janitor)?
Why should a leader use sub-goals?
How might a leader articulate more concrete objectives?
Managers use regression analysis for making decisions. Amy Gallo in the Harvard Business Review interviewed Tom Redman, author of Data Driven: Profiting from Your Most Important Business Asset. He explains, "Suppose you’re a sales manager trying to predict next month’s numbers. You know that dozens, perhaps even hundreds of factors from the weather to a competitor’s promotion to the rumor of a new and improved model can impact the number. Perhaps people in your organization even have a theory about what will have the biggest effect on sales. “Trust me. The more rain we have, the more we sell.” "Six weeks after the competitor’s promotion, sales jump."
Amy Gallo explains, "Regression analysis is a way of mathematically sorting out which of those variables does indeed have an impact. It answers the questions: Which factors matter most? Which can we ignore? How do those factors interact with each other? And, perhaps most importantly, how certain are we about all of these factors?"
Redman tells us more. “As managers, we want to figure out how we can impact sales or employee retention or recruiting the best people. It [regression analysis] helps us figure out what we can do.”
Why is it important for managers to study statistics?
How important is it for managers to use data to make decisions?
Adweek just named Brian Chesky, CEO Airbnb, Digital Executive of the Year. Airbnb is part of the sharing economy where individuals make money by letting others use something they own. In Airbnb's situation, people share their apartments and homes. Airbnb uses a platform to allow service providers and users to connect, which benefits both. It does not provide a product or service, but facilitates the transaction. Adweek reports that "Airbnb could do as much as $18 billion in booking value this year, with $2.5 billion in revenue."
Have you or someone you know used Airbnb?
How has Airbnb dirupted the hotel industry?
Other companies in the sharing economy include Uber, TaskRabbit, WeWork, threadUP, and NeighborGoods.
How can you make money from sharing things that you own?
What motivates you to do your best work?
What is an engaged employee?
How can managers create an environment for engaged employees?
For many, the American dream is to start their own business. But, once you have a business idea, what should you do next? The infographic above has nine ways to validate your business idea. You have to have customers and they have to have money.
How can you validate your startup ideas?
A good manager (or boss) knows the fundamentals of management - planning, organizing, selecting, directing, and controlling. The infographic above from CIPHR offers some guidelines for managers to have positive impacts on their employees' careers.
How can a manager impact an employee's career?
Whatever a person can do, at some time, a machine will be able to do it.
What jobs will robots take last?
Are robots coming for management jobs?
How can a manager work with humans and robots?
What do employees expect out of their performance management program?
What do managers deliver?
How can employees and managers keep on the same track?
What would be an effective performance management strategy?
The infographic above by Kronos uses a pun on science, a periodic table of 25 key elements, to help us learn what might be most important in developing organizational culture. Kronus states, "Good chemistry with employees starts at the top with senior leadership identifying the elements of workplace culture that will support their strategy."
Could there be a formula for creating an organizational culture?
What element(s) would you add into chart?
The Occupational Safety & Health Administration (OSHA) was established “to ensure employee safety and health in the United States by working with employers and employees to create better working environments.”
Why does OSHA use visual communication?
What is the manager's responsibility with regards to safety of employees?