An Imaginative New Approach to Problem-Solving

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Jobs Atlas Jobs to be Done Framework

Stephen Wunker and Sunand Menon discuss their book Jobs to be Done: A Roadmap for Customer-Centered Innovation in the video above.

What do the authors mean by who, the what, the why, and the how?

How does the title of the book Jobs to be Done: A Roadmap for Customer-Centered Innovation describe the problem-solving process?

Why does emotion matter in problem-solving?