Gemmy S. Allen is Management Coordinator and Faculty at North Lake College, Irving, TX of the Dallas County Community College District. She is the co-author of the textbook Management: Meeting and Exceeding Customer Expectations, published by Cengage. Her awards include being named Outstanding Mountain View College Faculty Member and receiving the Golden Oak Award, Oak Cliff Chamber of Commerce; the National Institute for Staff and Organizational Development Excellence in Teaching Award; and the award for Mountain View College Innovator of the Year. She served as a member of Microsoft Mentors, the Microsoft/Compaq College Advisory Council and the St. Philip’s College Model Electronic Commerce Curriculum Advisory Committee and is founding teacher, Virtual College of Texas — “Internet Teachers at Every College.” In addition, she has co-authored several discipline-specific, Internet-related books, developed several online classes, made numerous presentations to industry, and has led workshops in the United States, Australia and Mexico.
"Ten Principles of Customer Strategy" at strategy+business reports that business needs "to create distinctive value and experiences for customers."
To what extent are all 10 principles addressed by a company that you know? Explain.
How can a manager become a visible master of these behaviors (10 Principles of Customer Strategy)?
ESPN says that Arnold Palmer is the "father of sports marketing." . . . "In his lifetime, he earned almost $7 million on the golf course. Off it? He made at least 50 times that." . . . "He endorsed Heinz ketchup on a steak, L&M filter cigarettes, Allstate insurance, Pennzoil motor oil, cardigans, dinner jackets and even Japanese robes."
Explain how Arnold Palmer parlayed his popularity as a golfer into a second career in the business world, designing golf courses and becoming a pitchman for everything from luxury watches to beverages.
Why does ESPN call Arnold Palmer, "the father of modern-day sports marketing"?
Millennials cited texting as the most preferred communication channel for receiving notifications from businesses, according to new research from enterprise mobile engagement firm OpenMarket. Furthermore, over 83 percent of Millennials polled citing they open a text within 90 seconds of receiving it.
What are some other key findings from OpenMarket’s survey? (See the infographic above.)
How might a manager use this knowledge to communicate with work group?
Next Generation lists the workplace strengths of Gen X, Y, and Z in the infographic below.
What are generation X,Y and Z's own professional attitudes and skill sets?
How does generation X compare to generation Y?
How does generation Y compare to generation Z?
Explain why generational knowledge is important to a manager.
Credit Repair used information from the U.S. Census Bureau and published the graphics below comparing incomes.
Which demographics earn the most?
How much does your age affect your income?
What is the median income where you live?
How does your level of education impact your income?
Why should you know how much your coworkers get paid?
Why should pay NOT remain a secret?
What is pay transparency?
How much do you get paid?
How does it compare to the people you work with?
Universum’s 2016 Most Attractive Employers was decided by business students in USA.
Which of the employers listed below have you considered attractive?
Why do you think the top 10 employers are so attractive to business students?
If you work for a business not on the list, how might that business get on the list?
2 Walt Disney Company
5 EY (Ernst & Young)
6 J.P. Morgan
7 Goldman Sachs
How does Gallup define an engaged employee?
As a manager, how will improve your company’s employee engagement levels?
The "next Industrial Revolution" or the Internet of Things (IoT) has started. IoT is called the "next Industrial Revolution" because of the way it will change the way people live, work, entertain, and travel, as well as how governments and businesses interact with the world.
Business Insider shares these points:
What is the IoT?
How will managers benefit from using IoT ecosystems?
According to the Pew Research, “Millennials have surpassed Baby Boomers as the nation’s largest living generation, according to population estimates recently released by the U.S. Census Bureau. Millennials, whom we define as those ages 18-34 in 2015, now number 75.4 million, surpassing the 74.9 million Baby Boomers (ages 51-69). And Generation X (ages 35-50 in 2015) is projected to pass the Boomers in population by 2028.”
Why do many people believe Millennials have the entrepreneurial mentality without the experience (and guts) to be leading entrepreneurs?
Why might Millennials end up being the greatest entrepreneurial generation ever?
Mazlo put together an infographic above about four generations at work.
What generation are you?
What do you want from work?
What motivates you?
Does your boss understand you and your generation? Explain.
We all would like to be more productive. We want to "work smarter, not harder"! One way to do this is to determine the best time of day to do what you do. The infographic above gives you tips on the optimum times to complete a range of tasks.
Explain how you will rewrite your present schedule with more attention to how the time of day affects you.
Scott Steinberg was researching business leaders for his book Make Change Work for You and discovered the key to success may be overcoming, and even using, your fears.
What is your biggest fear?
How is it holding you back?
What can you do about it?
Businesses could not stay in business without customers! So, an important goal of most managers is to improve customer satisfaction. Ritika Puri of Salesforce.com says,
"Customer satisfaction is one of the toughest, most abstract concepts to capture and measure. Satisfaction is often in the eye of the beholder, and if you’re using a tool like a survey, you’re relying on self-reported data that presents only one side of the story. In addition, “success” is multi-faceted: A customer may be happy overall, but there may be some hidden deal-breakers that are hurting your retention metrics." He recommends measuring success from a few different dimensions and focusing on specific elements that contribute to overall success.
Think of a recent purchase that you made, but were not satisfied with it.
Everyday, whether you know realize it or not, people form opinions about you. Take control of your brand. I know that you think that a brand is a name, term, design or symbol (or combination of these) that identifies a firm's product. But, you have a personal brand to develop - The Brand Called You.
Watch this video https://youtu.be/rFjQmADRX-k
Have you ever thought of yourself as a brand? What are you doing today to build your own brand equity?