Social Influencers Predict the Future of Commerce

IBM Commerce brought together a group of 12 Commerce Futurists to explore three themes: The Future of Technology, Big Data and Analytics, The Future of Customer Experience, The Future of Supplier/Partner Relationships. "While their answers varied, the ultimate theme was clear: the future revolves around the customer and in order to succeed brands need to harness technological tools to create meaningful points of engagement." IBM explains engagement as anticipating customer’s needs and humanizing transactions, regardless of whether customers are purchasing online or in the store.

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