Black Friday and REI

The Friday after Thanksgiving, commonly referred to as "Black Friday," means a lot of work for retail employees. However, this year, the management at REI, an outdoor products and apparel retailer, decided the store would close on Black Friday.  The CEO announced:

REI is closing on Black Friday.
You read that correctly. On November 27, we'll be closing all 143 of our stores and paying our employees to head outside.

Here's why we're doing it.

For 76 years, our co-op has been dedicated to one thing and one thing only: a life outdoors. We believe that being outside makes our lives better. And Black Friday is the perfect time to remind ourselves of this essential truth.

We're a different kind of company -- and while the rest of the world is fighting it out in the aisles, we'll be spending our day a little differently. We're choosing to opt outside, and want you to come with us.

Last year, the stores opened at 8:00 AM and offered a variety of sales and discounts. This year, REI has no Black Friday promotions and won't process any online orders until Saturday. Most of the 12,000 REI employees will get a paid day off.

REI has a passion for the outdoors. The employees welcome others to join them outside on Black Friday.

  • How might closing on Black Friday prove successful for REI?