Commerce Snapshot

Most people still go to a store to shop. But, some people are shopping on their phones and computers. Nevertheless, according to eMarketer and Rev Trax, far more sales are influenced somehow by digital and mobile shopping. eMarketer created the attached Snapshot of the US retail market, including shoppers and buyers by device, sales by device, and ad spending, to help managers in the retail ecosystem understand their customers, and their competitors.

Study the attached infographic.

How big is the overall US retail market, online and offline?

How many people use mobile devices for shopping and buying?

What are the most popular product categories for digital shopping?

How are retailers advertising on digital media?

How can knowledge of commerce influence managers' decisions?

eMarketer_Commerce_Snapshot.pdf