Gemmy S. Allen is Management Coordinator and Faculty at North Lake College, Irving, TX of the Dallas County Community College District. She is the co-author of the textbook Management: Meeting and Exceeding Customer Expectations, published by Cengage. Her awards include being named Outstanding Mountain View College Faculty Member and receiving the Golden Oak Award, Oak Cliff Chamber of Commerce; the National Institute for Staff and Organizational Development Excellence in Teaching Award; and the award for Mountain View College Innovator of the Year. She served as a member of Microsoft Mentors, the Microsoft/Compaq College Advisory Council and the St. Philip’s College Model Electronic Commerce Curriculum Advisory Committee and is founding teacher, Virtual College of Texas — “Internet Teachers at Every College.” In addition, she has co-authored several discipline-specific, Internet-related books, developed several online classes, made numerous presentations to industry, and has led workshops in the United States, Australia and Mexico.
Tim Nudd at Adweek shares the infographic above of the 24 most inspirational company mission statements.
What is a mission statement?
Explain why the mission statements are inspirational.
How do these mission statements represent the purpose of the companies and their products?
"China will surpass the United States to become the world’s undisputed economic leader by 2030. India is also expanding rapidly; current estimates indicate that by 2050, China, the United States, and India will be the top three economies in the world." See the attached chapter from Leading Across New Borders: How to Succeed as the Center Shifts by Ernest Gundling, Christie Caldwell and Karen Cvitkovich of Aperian Global.
The book examines how global leaders can carry out their tasks within several contexts: self and other, team, and organization. Standard best practices for each task and new ideas and approaches are shared.
Explain why it is important to be a globally savvy leader.
Business Insider created this graphic of habits that can expand your mind.
Which one habit will you start to practice every day?
Martin Winterkorn, CEO of Volkswagen, resigned after VW was accused by federal regulators, the Environmental Protection Agency (EPA), of cheating on emissions testing. The EPA said software on some cars is deployed “when the car is undergoing official emissions testing, and turns full emissions controls on only during the test.” The effectiveness of the cars’ emissions-control devices is “greatly reduced during all normal driving situations.” This is a “defeat device” as defined by the Clean Air Act. As a result, the EPA has launched tougher testing of diesel-engine cars. In a statement released to the press Dr. Winterkorn said: "I am shocked by the events of the past few days. Above all, I am stunned that misconduct on such a scale was possible in the Volkswagen Group... I am doing this in the interests of the company even though I am not aware of any wrongdoing on my part." (The German press release is below.)
Why is this a big scandal for Volkswagen?
Misrepresenting information impacts the reputation of the company and its management. CEO Winterkorn says that he didn't know about it. Why did he resign?
In some situations, employees are expected to achieve unrealistic goals. How might this cause unethical actions such as misrepresentation of data?
The Society for Human Resource Management (SHRM) published its 2015 Employee Job Satisfaction and Engagement Survey. (See attached report.)
Some of the major findings of the report are the following:
What do you think makes employees satisfied with their jobs?
In the above video, a new ad campaign by Mars-owned candy bar SNICKERS® - “Dial-A-Snickers” - includes personalized wrappers with words like Grouchy, Rebellious, and Whiny.
A similar campaign by Coca-Cola - "Share a Coke'- has resulted in selling more Cokes.
Have you shared a Coke?
Would you buy a personalized Snickers for a co-worker?
Explain why you think Mars will or won't sell more Snickers with this ad.
What other products could benefit from personalization? Why?
Explain why for some people email is becoming more of a nuisance than a useful tool.
Which of the seven tips in the above slide show will help you take control of your email inbox?
How will so you spend your valuable time making more happen once you control your inbox?
Accenture Interactive's Acquity Group's 2015 Next Generation of Commerce Study reports social habits across demographics. The insights and data points in the report can be used by managers to decide how to digitally engage consumers with products and services. (Find the report at
How do millennials differ in buying a product they saw on social media from consumers 69-and-over?
"Facebook is the most trusted channel across all media for brand content." Explain why you think Facebook is the most trusted.
As the infographic above from Findmyshift demonstrates, many employees, as well as managers, dread the performance review.
What is wrong with performance reviews?
What can managers do to improve performance reviews?
In the above video, Cheryl Petersen from Avis Budget Group shares a story about why she is proud to work at Avis Budget Group.
How does storytelling help the new hire orientation?
What does it mean to work for an employer who does the right thing?
In the above video, we see Mohammed Qahtani, the 2015 Toastmasters International World Champion of Public Speaking. In the link below, Qahtani shares tips for public speaking.
Why is it so difficult for most of us to make a presentation?
How does a presentation differ from speaking one-on-one to others?
How important is it for managers to speak in public?
Which one tip (shared by Qahtani) will you practice?
Catharyn Baird, CEO of EthicsGame, presented “Ethics for People on the Move” at the TEDx MileHigh 2015 event, Ideas Unbridled. Her message reminds us that no one has all the answers to increasingly complex ethical questions about how to be effective in our work and live well with others.
Why does she say that ethics—how we translate our values into action—will determine how far we go and how satisfied we will be with the journey?
Explain why studying ethics is relevant for all of us.
The video above demonstrates that more knowledge, acquired through online learning, improves sales performance for a sales associates. In other words, training improves performance. See the attached report.
What matters to you when you shop?
Explain why the following are important to customers.
No. 1, most important: Could you find somebody to help you?
No. 2: If you found someone, were they knowledgeable?
No. 3: Could you find what you came for?
No. 4: When you wanted to pay for something, was the line at checkout a reasonable length?
The authors found that online training was a good tool to improve sales associates’ knowledge and sales performance. Where else do you think online training should be used?
Many managers will be working on Labor Day. In the article above, Ross Eisenbrey, a labor lawyer and vice president of the Economic Policy Institute in Washington, says, “We have a culture that equates hard work — and long hours — with morality. It’s sort of a personal value.”
What do you think? Is Labor Day just another work day? Explain why you say that.
Who do you know that is working on Labor Day?
New products keep businesses growing. The infographic above from Maqsood is a product launch checklist. Managers can use it to review as they prepare to launch a product.
Read over the checklist. What areas would be easy to overlook?
Explain how the use of a checklist is part of the management functions of planning, organizing, and controlling.