• SHARK Acronym

    I received an email from Mari Smith, Leading Social Media Strategist. She reported on Shark Tank's Daymond John's session at the annual conference,InfusionCon.

    Daymond John's acronym for SHARK is: 

    S = set goals 
    H = do your homework (research)
    A = amore (if you love what you do, you'll never have to work a day in your life) 
    R = remember, you are the brand, and must have a 2-5 word brand mantra (like Nike's "Just Do It!" and Daymond's brand FUBU is "For Us, By Us.") 
    K = keep swimming!

    What is your 2-5 word brand mantra?

  • How to Project Confidence

    Top managers project confidence. One way to project confidence is through your voice. No matter how much you know, if you sound nervous, people won't believe what you say. In this video, Victor Cheng, author of Case Interview Secrets and founder of caseinterview.com, interviews celebrity voice coach Roger Love. Mr. Love says, "Your voice is an instrument." Most people aren't using their voice to its full potential.

    What makes your voice sound confident?


  • Philosophy of a Successful Restaruant Entrepreneur

    In this video, entrepreneur Joe Johnston of Joe's Farm Grill, Joe's Real BBQ and Liberty Market (Gilbert, AZ) talks about the "two creations" of planning a restaurant, and how to minimize the risk of starting a restaurant. The video is by Schedulefly, a company that provides Web-based restaurant employee scheduling and communication software for independent restaurants. It is a spin-off project from the book, Restaurant Owners Uncorked: Twenty Owners Share Their Recipes for Success. 

    Do you or someone you know want to start a restaurant? What practical advice for aspiring restaurant owners does Mr. Johnston offer?

  • Workers Replaced by Automation

    In this video, an employee talks about working for a company for 18 years. Then, she is told that her job is being automated.

    What other jobs have been automated? What jobs cannot be automated? Will those jobs be automated in the future?

    How can you make sure that your job cannot be automated?

  • The Problem with Media Today

    In this video, Keith Kelly, media reporter of the New York Post, answers a one minute question for the Mr. Magazine™ Minute.

    What does he think is the main problem with the media today? Does his answer surprise you?

    What does this tell us about management decision making? What should managers do with this information?

  • Employee versus Independent Contractor

    Owning a business or being self-employed is the dream job of many people. One way to be self-employed is to become an independent contractor. In the audio presentation below, Rick Schampers provides information on what the law says in general about what factors and situations indicate a worker should be treated as an employee and which situations indicate workers should be treated as independent contractors.

    According to the IRS, to determine whether an individual is an employee or an independent contractor under the common law, the relationship of the worker and the business must be examined. In any employee-independent contractor determination, all information that provides evidence of the degree of control and the degree of independence must be considered. Facts that provide evidence of the degree of control and independence fall into three categories: (1) behavioral control, (2) financial control, and (3) the type of relationship of the parties.

    Does thinking about being self-employed as an independent contractor still sound good to you? You'll still have a boss -- your customer! In order to satisfy your customers, you might need to be assess able 24/7. You'll have to sell yourself to build a client base. You'll need to do your own billing and record-keeping. OR have you decided to conduct a job search? 

    How does considering self-employment help you conduct a better job search?

  • Food Labeling, the Law versus Self-Regulation

    Urvashi Rangan, director of the Consumer Safety and Sustainability Group for Consumer Reports, presented “Modern Food Labels — The Good, the Bad, the Ugly and Why We Need Them” at the Harvard Food Law Society’s second annual conference, “Putting the Label on the Table.” 

    The graphic below depicts nutrition facts required by law on a label.

    Consumers want more information on labels, but the law (FDA) does not require it. Companies want to be proactive and self-regulate. What should managers do to achieve the "perfect food label"?

  • Sheryl Sandberg: Why we have too few women leaders

    Sheryl Sandberg is COO of Facebook and has just written a book, Lean In. She says that women lose out in the workplace because they don't negotiate for themselves. She says, "Since women are expected to be concerned with others, when they advocate for themselves or point to their own value, both men and women react unfavorably." 

    Why don't women advocate for their own interests?

  • Business Roundtable CEOs are Optimistic about Sales, but not Hiring

    Business Roundtable (BRT) is an association of chief executive officers (CEOs) of the 200 largest corporations in the United States. The CEOs are surveyed about sales, capital spending, and hiring. The results are reported as a composite index used to gauge their economic outlook. The long run average of the index is 79. The current index is 81.

    According to the latest quarterly survey of Business Roundtable members, 72 percent of the CEOs expect sales to increase in the next six months. While the group is more optimistic about sales than in the past, they are not as optimistic about hiring. Only 29 percent of the CEOs expect to increase hiring in the next six months. (See attached press release.)

    Why does hiring not increase when sales increase?

    The BRT video at http://businessroundtable.org/corporations-101 explains how corporations work and the value they provide to the U.S. economy.

  • Keep Sponsored Stories and Promoted Tweets Legal

    The Federal Trade Commission works for consumers to prevent fraudulent, deceptive, and unfair business practices and to provide information to help spot, stop, and avoid them. Managers need to know the FTC's new rules for "Dot Com Disclosures." The new rules emphasize that consumer protection laws apply equally across all mediums, whether delivered on a desktop computer, a mobile device, or more traditional media such as television, radio, or print. The new guidance also explains that if an advertisement without a disclosure would be deceptive or unfair, or would otherwise violate a Commission rule, and the disclosure cannot be made clearly and conspicuously on a device or platform, then that device or platform should not be used.Brian Heidelberger is partner and chair of Advertising, Marketing, and Entertainment Law of  Winston & Strawn. In this video, he explains the new rules.

    Why does a hashtag not equal disclosure?

  • Bill of Rights in the Digital Age

    Are you taking online classes? Have you thought about your rights? What would you add to the infographic below? How could it relate to management training?

    Please include attribution to OnlineColleges.net with this graphic.

    Online Students’ Bill of Rights

  • McDonald's Around the World

    McDonald's - Around the World from PosterBoy Edit on Vimeo.

    McDonald's has a strong identity around the world, as shown in this commercial. People in almost every country recognize the name. McDonald's legally protects its name or trademark to ensure consistent communications inside and outside the company, around the world. (See the  "Global Logo and Trademark Standards Reference Guide" from 1999.) Why would McDonald's create a reference guide for its logo and trademark standards? How does McDonald's define trademark in the 1999 reference guide? What has changed about its trademark since 1999?

  • How Mars Makes M&Ms

    Mars is number 95 on Fortune's 2013 list of the 100 Best Companies to Work For. It is a private, family owned company. Fortune reports, "Mars boasts employees who love not only the products they make but also the office culture and the company's long-standing principles." Employees get free candy out of vending machines. They can chew Wrigley gum at meetings. They get bonuses when the company is profitable. They are encouraged to help the community. Mars Volunteers are employees who are paid and given time off by the company to clean parks, aid medical clinics, and plant gardens. "Mars Ambassadors, a highly competitive program, selects a few employees -- 80 in 2011 -- to spend up to six weeks working with Mars-related partners in remote areas; for example, six employees spent a week in Ghana with growers of cocoa beans." The Mars Five Principles of Quality, Responsibility, Mutuality, Efficiency and Freedom guide employees and are the foundation of the company culture.

    Have you ever thought of working for a company that makes your favorite candy? Make a list of your favorite products. What career opportunities exist at your favorite?

  • Social Resume

    Do you have a social resume? It is important to have an online presence, because hiring is shifting to the Internet. If you aren't online, you don't exist! How might you use an infographic or a video to differentiate yourself from others? Where will you post your resume and look for work online?

    Social Resume
    Courtesy of: Online Colleges

  • Management by Riding a Bus



    Picture from San Antonio Express News, "Chase boss stops in S.A. on Texas tour." 

    Most of us have heard of "management by walking around." But, JPMorgan Chase chairman and CEO Jamie Dimon has been visiting employees in Washington, California, Florida, Michigan, Ohio, Indiana, Illinois, Wisconsin, and Texas by bus. Mr. Dimon is CEO of the largest bank (by assets) in America. The Dallas Morning News reports that Mr. Dimon asks employees "what works and what doesn't work." Also, he wants to know what competitors are doing and how the bank could make the job easier for employees. "The most important thing we get to say is thank you and tell them how proud we are of JPMorgan," he said.

    Some managers meet with employees via email and formal meetings. It takes extra time and effort to visit face-to-face with employees. Will management by riding a bus be welcomed by employees or will employees find it distracting? Will employees answer the questions truthfully? Explain.

  • Sales Decline at J.C. Penney

    J.C. Penney CEO Ron Johnson was hired in 2011 to revive the company. He had been very successful when employed at Target and then Apple. But, his plan to abolish sales and coupons at J.C. Penney has backfired. The sales outlook is bleak.  Sales have declined even though advertising expenditures have increased. See graphic below from AdAge.

    Penney's sales and coupons were popular customer incentives that often drove seasonal traffic. Yet, Mr. Johnson did not approve researching consumer behavior before implementing the everyday low prices. Thus, the J.C. Penney core customer felt alienated. Mr. Johnson said, "We have brought back coupons for our rewards members, although we still call them gifts. And we'll offer sales each and every week, as we move forward. But we will do it differently than we did in the past. We don't need to artificially mark up prices to create the illusion of savings." Bernie Sosnick, an analyst at Gilford Securities, said, "You're getting down to a point where Penney cannot absorb many more significant losses without the damage becoming irreparable." (See http://adage.com/article/news/jcp-s-ron-johnson-endures-grilling-court/240129/).

    What might customers think of Mr. Johnson's quote above? Will they understand "gifts"? How does testing fit into a strategy? What role has research played in Mr. Johnson's strategic decisions? What would you recommend?


  • Telework and No Promotion

    Yahoo's CEO Marissa Mayer decided that telecommuting or teleworking employees will work in the office beginning in June.  Teleworkers work from home or from a remote satellite office. The human resources (HR) director Jackie Reses stated “speed and quality are often sacrificed when we work from home."  

    Picture: Marissa Mayer and her baby via Twitter in October

    Some companies have shifted customer service and sales jobs to a 100% teleworking level.

    Graphic from The Wall Street Journal 

    Many people like the idea of working from home, and more people telework each year. They save time since they don’t commute to work. They don’t have to dress-up since they don’t see customers or other employees. According to the attached June 2012 article in the Monthly Labor Review not only is telecommuting just as popular among childless employees as it is among parents, mothers are no more likely to work from home than are fathers.

    Teleworkers may be more productive, but many teleworkers feel isolated and lonely. They aren’t visible at work. They are left out of key conservations. They miss sharing ideas at the “water cooler.” They don’t brainstorm or collaborate spontaneously with others. Thus, they aren’t promoted as readily as those who work in the office.

    When does telework not work for a team, employee, or total organization?

    Do you think that Yahoo will ban teleworkers forever?

    How can managers create the best culture for all employees - regardless of location and teleworking options?