The Finance of Star Wars

The Star Wars has been a tremendous success, not unlike franchises such as the James Bond franchise and others. According to the video below by Professor Aswath Damodaran, what makes Star Wars different is the value of add-ons such as toys and collectibles.

For discussion:

What add-ons have been successful? What percentage of revenues came from the box office?

What add-ons have not been overly successful?

Was the acquisition of Star Wars by Disney from George Lucas profitable?

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