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teri.bernstein
over 4 years ago
Info
Intro To Business
Korean Beauty Product Buzz
One take on the Korean Beauty Product Business Marketing communication is a primary component of the sale of "Health And Beauty Aids." Magazines and social media abound with "solutions" for problems that may or may not even need...
teri.bernstein
over 4 years ago
Info
Intro To Business
Bots are buying up hot-selling toys for holiday resale
KTNV report on toy-buying bots Have ever tried to buy concert tickets and have logged in again and again from the moment the ticket sales opened--but have failed to successfully complete a transaction? If so, it is totally possible that tickets were...
teri.bernstein
over 4 years ago
Info
Intro To Business
Textbook "arbitrage"
one entrepreneur's method for profit from used books " Arbitrage " is a Wall Street word for selling assets (or companies) at a profit at almost the same moment you are buying them at the lower price. The Planet Money episode linked below...
teri.bernstein
over 4 years ago
Info
Intro To Business
Why millennials make great seasonal employees
image from flexjobs Holiday seasonal employment creates new opportunities in the "gig economy." The number of jobs spike in delivery and other logistics arenas, as well as in both on-ground and online sales. Employers can maximize both short...
teri.bernstein
over 4 years ago
Info
Intro To Business
Halloween trends and spending 2017
Snapchat and Bitmoji teamed up; from Mashable We know that retail stores are not trending well, but in-store shopping at Halloween has helped boost this season to all-time sales highs. From Business Insider : " This year, consumers are expected...
teri.bernstein
over 4 years ago
Info
Intro To Business
Sales pitches in response to Equifax hack abound: what to do instead
image by Minh Uong for the NYT in article linked below In the aftermath of the Equifax security breach, several companies have tried to step into the marketing niche as financial-identity Hero. But the costs can be hefty: ID Shield charges $899 to...
teri.bernstein
over 4 years ago
Info
Intro To Business
Retailer Best Buy bucks the trend and stays vital
Fox News on Best Buy's comeback Best Buy CEO Hubert Joly has been instrumental in turning around company sales and image for Best Buy . His strategy has been consumer-focused and experiential. If you haven't been into a Best Buy recently, you...
teri.bernstein
over 4 years ago
Info
Intro To Business
Dollar Shave Club fails to thrive after buy-out by Unilever
Dollar shave club diversifies its product line Five years ago, Dollar Shave Club upended the men's razor business with its subscription service and sassy advertising. Dollar Shave Club's disruptive branding included human-to-human, non-scripted...
teri.bernstein
over 4 years ago
Info
Intro To Business
"Spy Fight": Expanding business goals when over-crowdfunded
When a Kickstarter or Indiegogo project meets its funding goal straightaway, what can the entrepreneur do to keep the funding coming in throughout the launch period? Here is an example. Spy Fight launched on August 27, 2017--just over a week ago. Within...
teri.bernstein
over 4 years ago
Info
Intro To Business
The ethics of price gouging in times of disaster
from CBS News Should retailers hike the prices of supplies needed for survival when a disaster strikes? Does the "law of supply and demand" give entrepreneurs the right to buy up supplies, then re-sell the water and the matches and the gasoline...
teri.bernstein
over 4 years ago
Info
Intro To Business
Robocalls...that could be from your high school friend...
CNN piece on increased robocalls " Spoofing " is a new twist on robocalls. The telemarketing call is routed so that it looks as though it originates from the town in which you grew up. So, instead of ignoring it, you might answer it, hoping...
teri.bernstein
over 4 years ago
Info
Intro To Business
Pumpkin Spice does the "Christmas Creep" into August
from Wochit news It is Pumpkin Spice time again...and it isn't even Labor Day. Today, September 1, Starbucks rolls out its iconic Pumpkin Spice Latte (a week earlier than last year). Several products have been around for weeks, for example: ...
teri.bernstein
over 4 years ago
Info
Intro To Business
The Eclipse is Coming! Small town U.S.A. edition
from CBS News, 2 months before the eclipse Makanda, Illinois is a town of less that 600 people. But because it is located where the total eclipse will be visible for the longest period of time, it is a destination for many who want to view the total...
teri.bernstein
over 4 years ago
Info
Intro To Business
Making an affordable sneaker: The Starbury
Starbury Shoes story by Complex News "Giving back to the community" is sometimes a goal of successful individuals who have succeeded financially even though born into poverty. Stephon Marbury is an NBA star who longed for expensive Air Jordan...
teri.bernstein
over 4 years ago
Info
Intro To Business
Google fined by European Commission
Bloomberg report on various EU investigations into Google After a seven-year investigation, the European Commission (EC) has imposed an antitrust fine against Google ( Alphabet ) of 2.4 billion Euros (~$2.826 billion U.S.). The issue involved consumer...
teri.bernstein
over 4 years ago
Info
Intro To Business
Ring, a "smart doorbell" company, intervenes in tenant lawsuit
how a Ring doorbell works The Ring Doorbell brings video and smartphone technology to connect a resident to their front door, even when they are not at home. A tenant in Santa Monica installed a Ring doorbell when security gates in her apartment complex...
teri.bernstein
over 4 years ago
Info
Intro To Business
Amazon: the Conglomerate reinvented
image from Investors Business Daily Just when we thought that Amazon was already everywhere , it decides to buy the decidedly on-ground Whole Foods chain for $13.4 billion. What next? When it comes to a conglomerate form of business, we don't...
teri.bernstein
over 4 years ago
Info
Intro To Business
"The End of Advertising"
advertising copy for Essex's book (ironically) Andrew Essex , who founded the ad agency Droga5 , recently published a book called The End of Advertising: Why It Had to Die and the Creative Revolution to Come . Essex left the agency he founded in...
teri.bernstein
over 4 years ago
Info
Intro To Business
Artists' copyright and the non-existence of U.S. "resale rights"
Edvard Munch's The Scream (in the public domain) The main categories of intellectual property are patents, trademarks and copyrights. In the previous blog, the SCOTUS ruling on patent limitations was discussed. Patent and other intellectual property...
teri.bernstein
over 4 years ago
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Intro To Business
Supreme court unanimously supports the right to refill toner cartridges
image from atlantic inkjet, a different toner refill company Refilling toner cartridges at a discount price might not seem like a high priority for the Supreme Court. The issue underlying the case, however, involves rights under patent laws. These...
teri.bernstein
over 5 years ago
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Intro To Business
Stitch Fix, Inc. uses algorithms to thrive in retail market
one of dozens (if not hundreds) of personal vlogs reviewing Stitch Fix Stitch Fix, Inc . is an online retail store that does all the shopping for each customer. Each customer first fills out DETAILED surveys, and can also post pictures of their best...
teri.bernstein
over 5 years ago
Info
Intro To Business
Marketing the holidays few have ever heard of
from the DailyHolidayBlog.com If surfing social media or watching local news, the casual reader is likely to run into a holiday or two that is not recognized by their employer or any union contracts. Some examples: National Splurge Day (June 18...
teri.bernstein
over 5 years ago
Info
Intro To Business
Desert wildflower "superbloom" boosts local businesses
from KPBS.com The unusually high amount of rainfall this winter in Southern California and elsewhere in the Southwest has created a spectacular event: the desert "superbloom." Spring brings desert blooms every year, but 2017 is expected to...
teri.bernstein
over 5 years ago
Info
Intro To Business
Argentina: The downside of a trade policy that limits imports
A few years ago, a populist president was elected in Argentina--Cristina Kirchner. She decided to "fix the economy" by limiting imports and requiring companies to manufacture in Argentina the majority of the goods they sold in Argentina. Moreover...
teri.bernstein
over 5 years ago
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Intro To Business
Avatar: from successful film to amusement park attraction
first TV spot about the Flying Banshee Avatar ride If you watched the Academy Awards, you may have seen an ad for the new area in Disney World: Pandora--the Avatar planet. The fact that it is arriving on the scene now is evidence of the long product...
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