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teri.bernstein
over 4 years ago
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Intro To Business
Bots are buying up hot-selling toys for holiday resale
KTNV report on toy-buying bots Have ever tried to buy concert tickets and have logged in again and again from the moment the ticket sales opened--but have failed to successfully complete a transaction? If so, it is totally possible that tickets were...
teri.bernstein
over 4 years ago
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Intro To Business
Halloween trends and spending 2017
Snapchat and Bitmoji teamed up; from Mashable We know that retail stores are not trending well, but in-store shopping at Halloween has helped boost this season to all-time sales highs. From Business Insider : " This year, consumers are expected...
teri.bernstein
over 4 years ago
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Intro To Business
U.S. soccer loss to Trinidad/Tobago has business consequences
from Fox Soccer The U.S. soccer team will not be involved in the World Cup play-offs for the first time in 30 years. They lost in the men's qualifying event to LAST place Trinidad-Tobago. But Fox Sports was an even bigger loser: " The most...
teri.bernstein
over 4 years ago
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Intro To Business
Dove pulls racially insensitive ad
looped ad pulled by Dove Continuing a sad tradition in soap advertising, Dove posted an ad on Facebook this week that was racially insensitive. It morphed a woman of color with a "dirty" brown shirt into a white woman with a white shirt. On...
teri.bernstein
over 4 years ago
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Intro To Business
The Yeti: united we chill
Yeti cooler info While hipsters and hunters may seem to be at odds in these economically divisive times, one product seems to be enchanting those in many far-afield demographics: the Yeti cooler . The product was developed by two outdoors-y brothers...
teri.bernstein
over 4 years ago
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Intro To Business
Retailer Best Buy bucks the trend and stays vital
Fox News on Best Buy's comeback Best Buy CEO Hubert Joly has been instrumental in turning around company sales and image for Best Buy . His strategy has been consumer-focused and experiential. If you haven't been into a Best Buy recently, you...
teri.bernstein
over 4 years ago
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Intro To Business
The iPhone X has new features...or are they bugs?
CNN Tech reviews the iPhone X The newly announced iPhone X (pronounced "ten") has some new features that many view as a step backwards. The thumbprint ID feature is gone...and replaced by a facial recognition ID...that uses infrared light...
teri.bernstein
over 4 years ago
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Intro To Business
"Brand-Name" teachers using product placement for profit as well as enrichment
from the YouTube page of Charmalee Kirk Silicon Valley firms--including Instagram, Twitter, Amazon, and Facebook--have been making donations to public school teachers willing to brand themselves and use their products in their curriculum. One teacher...
teri.bernstein
over 4 years ago
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Intro To Business
Dollar Shave Club fails to thrive after buy-out by Unilever
Dollar shave club diversifies its product line Five years ago, Dollar Shave Club upended the men's razor business with its subscription service and sassy advertising. Dollar Shave Club's disruptive branding included human-to-human, non-scripted...
teri.bernstein
over 4 years ago
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Intro To Business
"Spy Fight": Expanding business goals when over-crowdfunded
When a Kickstarter or Indiegogo project meets its funding goal straightaway, what can the entrepreneur do to keep the funding coming in throughout the launch period? Here is an example. Spy Fight launched on August 27, 2017--just over a week ago. Within...
teri.bernstein
over 4 years ago
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Intro To Business
Robocalls...that could be from your high school friend...
CNN piece on increased robocalls " Spoofing " is a new twist on robocalls. The telemarketing call is routed so that it looks as though it originates from the town in which you grew up. So, instead of ignoring it, you might answer it, hoping...
teri.bernstein
over 4 years ago
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Intro To Business
Pumpkin Spice does the "Christmas Creep" into August
from Wochit news It is Pumpkin Spice time again...and it isn't even Labor Day. Today, September 1, Starbucks rolls out its iconic Pumpkin Spice Latte (a week earlier than last year). Several products have been around for weeks, for example: ...
teri.bernstein
over 4 years ago
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The Eclipse is Coming! Small town U.S.A. edition
from CBS News, 2 months before the eclipse Makanda, Illinois is a town of less that 600 people. But because it is located where the total eclipse will be visible for the longest period of time, it is a destination for many who want to view the total...
teri.bernstein
over 4 years ago
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Oreo product development
Oreo blueberry pie cookies; image from article linked below I don't think that anyone in Oreo product development has heard the adage "If it ain't broke, don't fix it." Admittedly, this opinion comes from a fan of the original...
teri.bernstein
over 4 years ago
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Intro To Business
How much mark-up is there on a smartphone?
WSJ makes a cheap smartphone Does everyone who owns a smartphone wonder what the real cost and profit involved might be? What is a reasonable profit anyway? The Wall Street Journal experiment is enlightening. Source : " The Wall Street Journal...
teri.bernstein
over 4 years ago
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Intro To Business
"The End of Advertising"
advertising copy for Essex's book (ironically) Andrew Essex , who founded the ad agency Droga5 , recently published a book called The End of Advertising: Why It Had to Die and the Creative Revolution to Come . Essex left the agency he founded in...
teri.bernstein
over 5 years ago
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Intro To Business
Selfie booths boost brand marketing
Photo credit: Dolly Faibyshev for The New York Times What is the latest thing in selfie photography? The "selfie booth." In the photograph above, clients Kat Cohen and LaShonna Holloway are taking a photo in a special selfie booth at Tracy...
teri.bernstein
over 5 years ago
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Stitch Fix, Inc. uses algorithms to thrive in retail market
one of dozens (if not hundreds) of personal vlogs reviewing Stitch Fix Stitch Fix, Inc . is an online retail store that does all the shopping for each customer. Each customer first fills out DETAILED surveys, and can also post pictures of their best...
teri.bernstein
over 5 years ago
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Intro To Business
Marketing the holidays few have ever heard of
from the DailyHolidayBlog.com If surfing social media or watching local news, the casual reader is likely to run into a holiday or two that is not recognized by their employer or any union contracts. Some examples: National Splurge Day (June 18...
teri.bernstein
over 5 years ago
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Intro To Business
What were they thinking? Ads that insult
controversial Pepsi ad with Kylie Jenner via YouTube Advertisers are in the business of understanding their target audience. They are also in the business of communicating a message. Of course, many actions taken by individuals and businesses have unforeseen...
teri.bernstein
over 5 years ago
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Intro To Business
As some shopping malls struggle, others re-brand or invest in improvements
Online shopping has made "shopping at the mall" less appealing to many consumers. Retail stores and shopping malls are struggling...or failing. One shopping mall that has taken a pro-active approach to this trend is Westfield Santa Anita . It...
teri.bernstein
over 5 years ago
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Intro To Business
Big Boi and the business of Pitfall Kennels
Live Nation via YouTube When Antwan Andre Patton (" Big Boi ") sought investment advice, he was told " Invest in what you know ." Since he and his brother were major dog lovers, and had an uncle who was in the business of breeding...
teri.bernstein
over 5 years ago
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Intro To Business
Argentina: The downside of a trade policy that limits imports
A few years ago, a populist president was elected in Argentina--Cristina Kirchner. She decided to "fix the economy" by limiting imports and requiring companies to manufacture in Argentina the majority of the goods they sold in Argentina. Moreover...
teri.bernstein
over 5 years ago
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Intro To Business
BarkBath: dog washing using carpet shampooing technology
instructional video from Bissell Bissell has made its reputation in the home carpet shampooing market. They have especially marketed their products for cleaning up spots and stains on rugs and upholstery that has been caused by a pet. Now they have...
teri.bernstein
over 5 years ago
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Intro To Business
Avatar: from successful film to amusement park attraction
first TV spot about the Flying Banshee Avatar ride If you watched the Academy Awards, you may have seen an ad for the new area in Disney World: Pandora--the Avatar planet. The fact that it is arriving on the scene now is evidence of the long product...
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