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  • teri.bernstein
    teri.bernstein
    • over 4 years ago
    • Info
    • Intro To Business

    A disruptive solution to the problem of sustainable energy storage

    a primer on Electrochaea's storage process my NTD.TV Think about the sources of carbon-based energy--coal, petroleum, propane, natural gas. One thing they have in common is that they are tangible, transportable products that are not consumed in...
  • teri.bernstein
    teri.bernstein
    • over 4 years ago
    • Info
    • Intro To Business

    No more letters of recommendation!

    from Grammarly.com It is a little ironic for me, as an instructor, to read an article in which the REQUESTOR of the letter of recommendation is making an argument for changing the process. Often it is the professor or former boss that is inundated...
  • teri.bernstein
    teri.bernstein
    • over 4 years ago
    • Info
    • Intro To Business

    Why would a business go to space?

    PBS : Why do we go to space? Planet Money , the podcast series on business from NPR, has obtained space on a satellite (owned by Planet ) orbiting the Earth and taking pictures. (But they still need a rocket.) This may sound exciting, but then they...
  • teri.bernstein
    teri.bernstein
    • over 4 years ago
    • Info
    • Intro To Business

    Bots are buying up hot-selling toys for holiday resale

    KTNV report on toy-buying bots Have ever tried to buy concert tickets and have logged in again and again from the moment the ticket sales opened--but have failed to successfully complete a transaction? If so, it is totally possible that tickets were...
  • teri.bernstein
    teri.bernstein
    • over 4 years ago
    • Info
    • Intro To Business

    Sales pitches in response to Equifax hack abound: what to do instead

    image by Minh Uong for the NYT in article linked below In the aftermath of the Equifax security breach, several companies have tried to step into the marketing niche as financial-identity Hero. But the costs can be hefty: ID Shield charges $899 to...
  • teri.bernstein
    teri.bernstein
    • over 4 years ago
    • Info
    • Intro To Business

    Hickies

    promotional/instructional video from YouTube Hickies is a company that makes one product: silicone bands that connect the parallel eyelets of shoes semi-permanently. Their function is to replace shoelaces in a forgivingly stretchy way so that shoes...
  • teri.bernstein
    teri.bernstein
    • over 4 years ago
    • Info
    • Intro To Business

    U.S. soccer loss to Trinidad/Tobago has business consequences

    from Fox Soccer The U.S. soccer team will not be involved in the World Cup play-offs for the first time in 30 years. They lost in the men's qualifying event to LAST place Trinidad-Tobago. But Fox Sports was an even bigger loser: " The most...
  • teri.bernstein
    teri.bernstein
    • over 4 years ago
    • Info
    • Intro To Business

    Dove pulls racially insensitive ad

    looped ad pulled by Dove Continuing a sad tradition in soap advertising, Dove posted an ad on Facebook this week that was racially insensitive. It morphed a woman of color with a "dirty" brown shirt into a white woman with a white shirt. On...
  • teri.bernstein
    teri.bernstein
    • over 4 years ago
    • Info
    • Intro To Business

    Facebook: Time to ask some questions

    Zuckerberg spins Facebook's involvement in politics Facebook has been in the news lately--not for its cute baby goat videos, but for its considerable political influence. Mark Zuckerberg's belated and underwhelming response to his company's...
  • teri.bernstein
    teri.bernstein
    • over 4 years ago
    • Info
    • Intro To Business

    The Yeti: united we chill

    Yeti cooler info While hipsters and hunters may seem to be at odds in these economically divisive times, one product seems to be enchanting those in many far-afield demographics: the Yeti cooler . The product was developed by two outdoors-y brothers...
  • teri.bernstein
    teri.bernstein
    • over 4 years ago
    • Info
    • Intro To Business

    Retailer Best Buy bucks the trend and stays vital

    Fox News on Best Buy's comeback Best Buy CEO Hubert Joly has been instrumental in turning around company sales and image for Best Buy . His strategy has been consumer-focused and experiential. If you haven't been into a Best Buy recently, you...
  • teri.bernstein
    teri.bernstein
    • over 4 years ago
    • Info
    • Intro To Business

    The iPhone X has new features...or are they bugs?

    CNN Tech reviews the iPhone X The newly announced iPhone X (pronounced "ten") has some new features that many view as a step backwards. The thumbprint ID feature is gone...and replaced by a facial recognition ID...that uses infrared light...
  • teri.bernstein
    teri.bernstein
    • over 4 years ago
    • Info
    • Intro To Business

    "Brand-Name" teachers using product placement for profit as well as enrichment

    from the YouTube page of Charmalee Kirk Silicon Valley firms--including Instagram, Twitter, Amazon, and Facebook--have been making donations to public school teachers willing to brand themselves and use their products in their curriculum. One teacher...
  • teri.bernstein
    teri.bernstein
    • over 4 years ago
    • Info
    • Intro To Business

    Dollar Shave Club fails to thrive after buy-out by Unilever

    Dollar shave club diversifies its product line Five years ago, Dollar Shave Club upended the men's razor business with its subscription service and sassy advertising. Dollar Shave Club's disruptive branding included human-to-human, non-scripted...
  • teri.bernstein
    teri.bernstein
    • over 4 years ago
    • Info
    • Intro To Business

    "Spy Fight": Expanding business goals when over-crowdfunded

    When a Kickstarter or Indiegogo project meets its funding goal straightaway, what can the entrepreneur do to keep the funding coming in throughout the launch period? Here is an example. Spy Fight launched on August 27, 2017--just over a week ago. Within...
  • teri.bernstein
    teri.bernstein
    • over 4 years ago
    • Info
    • Intro To Business

    The ethics of price gouging in times of disaster

    from CBS News Should retailers hike the prices of supplies needed for survival when a disaster strikes? Does the "law of supply and demand" give entrepreneurs the right to buy up supplies, then re-sell the water and the matches and the gasoline...
  • teri.bernstein
    teri.bernstein
    • over 4 years ago
    • Info
    • Intro To Business

    Skill # 11: Great Writing

    part of an unedited video series by Jason Fried from 2010 Yesterday's blog addressed 10 skills essential to business success compiled by one analyst, but here is skill #11: the ability to write well. Jason Fried , CEO and founder of Basecamp (consulting...
  • teri.bernstein
    teri.bernstein
    • over 4 years ago
    • Info
    • Intro To Business

    Robocalls...that could be from your high school friend...

    CNN piece on increased robocalls " Spoofing " is a new twist on robocalls. The telemarketing call is routed so that it looks as though it originates from the town in which you grew up. So, instead of ignoring it, you might answer it, hoping...
  • teri.bernstein
    teri.bernstein
    • over 4 years ago
    • Info
    • Intro To Business

    Pumpkin Spice does the "Christmas Creep" into August

    from Wochit news It is Pumpkin Spice time again...and it isn't even Labor Day. Today, September 1, Starbucks rolls out its iconic Pumpkin Spice Latte (a week earlier than last year). Several products have been around for weeks, for example: ...
  • teri.bernstein
    teri.bernstein
    • over 4 years ago
    • Info
    • Intro To Business

    The Eclipse is Coming! Small town U.S.A. edition

    from CBS News, 2 months before the eclipse Makanda, Illinois is a town of less that 600 people. But because it is located where the total eclipse will be visible for the longest period of time, it is a destination for many who want to view the total...
  • teri.bernstein
    teri.bernstein
    • over 4 years ago
    • Info
    • Intro To Business

    Clean and not-so-clean energy and electric vehicles

    cartoon about the full energy cost of electric cars YouTube Full disclosure: I am an electric-vehicle owner with solar roof panels living in sunnier-than-normal Southern California. So I am pretty much in the booster section for alternative energy...
  • teri.bernstein
    teri.bernstein
    • over 4 years ago
    • Info
    • Intro To Business

    Ring, a "smart doorbell" company, intervenes in tenant lawsuit

    how a Ring doorbell works The Ring Doorbell brings video and smartphone technology to connect a resident to their front door, even when they are not at home. A tenant in Santa Monica installed a Ring doorbell when security gates in her apartment complex...
  • teri.bernstein
    teri.bernstein
    • over 4 years ago
    • Info
    • Intro To Business

    "The End of Advertising"

    advertising copy for Essex's book (ironically) Andrew Essex , who founded the ad agency Droga5 , recently published a book called The End of Advertising: Why It Had to Die and the Creative Revolution to Come . Essex left the agency he founded in...
  • teri.bernstein
    teri.bernstein
    • over 4 years ago
    • Info
    • Intro To Business

    The Wizard of Lies: Bernie Madoff revisited

    The Wizard of Lies trailer The story of Bernie Madoff is a classic drama involving business ethics. Madoff was the financial manipulator behind the largest Ponzi scheme in American history. A Ponzi scheme is set up so that the earlier investors are...
  • teri.bernstein
    teri.bernstein
    • over 5 years ago
    • Info
    • Intro To Business

    Selfie booths boost brand marketing

    Photo credit: Dolly Faibyshev for The New York Times What is the latest thing in selfie photography? The "selfie booth." In the photograph above, clients Kat Cohen and LaShonna Holloway are taking a photo in a special selfie booth at Tracy...
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