Greetings one and all! On behalf of my colleague, Gregory S. Black, PhD., MBA , I am Darrin C. Duber-Smith, MS, MBA, professor and marketing consultant. We are pleased to be the authors of Cengage Learning's brand new "Know Now" Marketing blog, and welcome you to what promises to be an engaging forum for tackling contemporary marketing issues. Our mission is to blend traditional marketing theory with best practices in current marketing applications. This means that we will discuss what's happening right now, but within an academic context, so that both students and professors, indeed all readers, can participate in a meaningful way.
Within the framework of a 3-5 times per week posting schedule, the two of us will provide links to relevant articles and other tools where and when appropriate, and will join in the discussion when it will significantly add to its quality. Our individual bios will be posted within the next few weeks, and we plan to hit the ground running after the 4th of July holiday. Enjoy your weeknd and check back with us next week!
Darrin C. Duber-Smith, MS, MBA www.GreenMarketing.net
Gregory S. Black, PhD., MBA