Welcome to Cengage Learning's Know Now Marketing





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About the Author

Darrin C. Duber-Smith

Since 2000, Darrin C. Duber-Smith, MS, MBA, has been president of Green Marketing, Inc., a Colorado-based strategic planning firm offering marketing and sustainability planning, marketing plan implementation, and other consulting services to companies in all stages of growth. He has over 25 years of specialized expertise in the marketing and management profession including extensive experience in working with natural, organic, and green/sustainable products and services. He is a co-founder of the Lifestyles of Health and Sustainability (LOHAS, c. 1999) market concept and leader of the first U.S. industry task force that helped frame an industry definition of natural (c. 2005). He has published over 60 articles in trade publications and has presented at scores of executive-level events over the past 15 years. Mr. Duber-Smith is Visiting Professor of Marketing at the Metropolitan State College School of Business in Denver, CO and Affiliate Marketing Professor at the Leeds School of Business at the University of Colorado-Boulder. Mr. Duber-Smith was the recipient of the Wall Street Journal's In-Education Distinguished Professor Award for 2009, and is author of Cengage Learning's KnowNow! Marketing blog. He can be reached at DuberSmith@GreenMarketing.net

Greetings one and all! On behalf of my colleague, Gregory S. Black, PhD., MBA , I am Darrin C. Duber-Smith, MS, MBA, professor and marketing consultant. We are pleased to be the authors of Cengage Learning's brand new "Know Now" Marketing blog, and welcome you to what promises to be an engaging forum for tackling contemporary marketing issues. Our mission is to blend traditional marketing theory with best practices in current marketing applications. This means that we will discuss what's happening right now, but within an academic context, so that both students and professors, indeed all readers, can participate in a meaningful way.

Within the framework of a 3-5 times per week posting schedule, the two of us will provide links to relevant articles and other tools where and when appropriate, and will join in the discussion when it will significantly add to its quality. Our individual bios will be posted within the next few weeks, and we plan to hit the ground running after the 4th of July holiday. Enjoy your weeknd and check back with us next week!

Darrin C. Duber-Smith, MS, MBA     www.GreenMarketing.net

Gregory S. Black, PhD., MBA

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