Most managers want to be charismatic leaders. In her book, The Charisma Myth , Olivia Fox Cabane states, "If you're a leader, or aspire to be one, charisma matters. It gives you a competitive advantage in attracting and retaining the very best talent. It makes people want to work with you, your team, and your company. Research shows that those following charismatic leaders perform better, experience their work as more meaningful, and have more trust in their leaders than those following effective but noncharismatic leaders. Four types of communicative influence are profiled in her book, The Charisma Myth. Authoritative Charisma intimidates or impresses listeners by projecting high status and confidence. Visionary Charisma inspires the audience by projecting absolute conviction in a cause. Examples are Steve Jobs and Martin Luther King, Jr. Focus Charisma conveys attention and presence in the moment so listeners feel understood. It's perfect for consultants, attorneys, and financial advisors. Kindness Charisma projects warmth, so others feel accepted and cherished. Examples are the Dalai Lama and Princess Diana. Cabane says, "Charisma is a skill that you can learn and practice." Her research found that charisma is the result of specific nonverbal behaviors, and its presence depends on whether or not someone is exhibiting these behaviors. Although charisma comes across through demeanor, gestures, voice, and other signals, it actually stems from what someone thinks, feels, and believes. "Get the internal state right, and the right charismatic behaviors and body language pour forth automatically," she says. Her charisma exercises are attached. They are quick summaries which bring together key exercises detailed throughout the book. You have been charismatic if you've ever had "the experience of feeling totally confident, master of a situation. A moment when people seemed impressed by you- even just one moment of the people around you going, Wow !" Share that situation with us.