Brian McClendon, vice president of Google Maps, said that Google's new Maps Engine Pro "will be the new document type, and Google's adding it to the arsenal. Every user can and should be a cartographer." Heather Folsom, the Maps Engine Pro product manager, explained, "Anything that has an address or physical place of being is not helped by spreadsheets. Maps Engine Pro uploads that info and places it on a map. She added that companies can use public data sheets as well, such as building development plans for a growing area or an area that's being rebuilt" (Source: Seth Rosenblatt, "Google Maps charts new territory into businesses," CNET, October 21, 2013). In the video above, Pure Fix Cycles demonstrates how they're using Google Apps and Maps to manage their operations as efficiently as possible. Map pins can be based on units and maps and drawing boundaries can be annotated. Seth Rosenblatt reports, "Google hopes that businesses will use Maps Engine Pro to help them chart and plan strategies, as it can be used for plotting not just client or customer addresses, but different price regions, locations where business is weak or nonexistent, and potential new locations." Think of a business situation using a spreadsheet. Could that information be placed on a map? How could that map help employees visualize a situation and then, its progress? How can managers use Maps Engine Pro?