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  • Wolf of Wall Street Trailer Named the Best of the Year

    Wolf of Wall Street Official Trailer Wolf of Wall Street Official Trailer #2 The Wolf of Wall Street won 2013's Grand Key Art Award for audio/visual as the best trailer of the year. This is the highest honor in the Hollywood Reporter's Key Art Awards. The film by Martin Scorsese's is based on the book by Jordan Belfort . The book is a memoir. His web site says the following about him. "In the 1990s, Jordan Belfort built one of the most dynamic and successful sales organizations in Wall Street history. During that time, he soared to the highest financial heights, earning over $50 million a year, a feat that coined him the name “The Wolf of Wall Street.” As the owner of Stratton Oakmont, Belfort employed over 1,000 stockbrokers and raised over $1.5 billion and started more than 30 million-dollar-companies from scratch. . . . Along the way, he succumbed to some of the traps of the high-flying Wall Street lifestyle, going through a spectacular—and well-publicized—fall from grace. Taking invaluable lessons from the mistakes he made and the prices he paid, he has re-emerged as a globally recognized potent force behind extraordinary business success." As a manager, what would you say if your company wanted to hire Jordan Belfort to train your employees or consult with your company on business strategies, sales training, ethics in business, or how to raise venture capital?
  • April Fools at Google

    The mission of Google is "to organize the world's information and make it universally accessible and useful." It is the world's largest search engine and the world's most dominant mobile operating system (Android). In addition to the work, Google likes to have fun. Google celebrated April Fools' Day on its Internet sites. Gmail Blue - The newest upgrade to Gmail is the color blue. Google Nose - The newest upgrade to search is a button to for smell. Just press your nose against the computer screen. YouTube Closes - The site shuts down to determine a talent winner. Google Maps - Treasure Map mode is introduced to users. Did you have fun on April Fools' Day? What do you do at work (home, school) to have fun?
  • Target + Neiman Marcus

    Target and Neiman Marcus collaborated to offer fifty holiday gift items created by 24 designers ranging in price from $7.99 to $499.99. The gifts went on sale December 1. Target showcased the gifts on ABC’s Revenge in a show titled The Gift of Revenge and encouraged viewers to use the hashtag #GiftOfRevenge to talk about the show on Twitter . The objective was to keep viewers engaged with the commercials just like the show. The fans seemed to like the commercials. But, demand during the launch Saturday for the gifts was weaker than expected. How do you think the companies are measuring this objective, Target + Neiman? By engagement? By sales? What do you think about the collaboration?
  • New News

    David Amon reports that the recent news of Whitney Houston's death "broke in the same manner it would have in the 1960s: via an attributed source in a newswire bulletin, followed quickly by broadcast media keeping a diligent eye on the wires." He is president of Critical Mention , a company which provides real-time broadcast monitoring service. First, the news was tweeted by two Twitter users. Later, the Associated Press (AP) tweeted the headline. Then, subscribers of the AP published the story. See the timeline of Whitney Houston coverage below. Source: http://channel.commpro.biz/broadcastintelligence/2012/how-did-you-hear-timeline-of-whitney-houston-coverage Even though the story "broke in the same manner it would have in the 1960s," people may not have heard the news in the same way, through newspaper, radio, or television. Media companies in newspaper, music, film, books, magazines and television are confronting the harsh reality that in the digital age, their audience is declining. Today readers and viewers want digital delivery. Media company managers must change strategy. Successful companies are expanding their Web presence and innovating on the Web. They have added digital delivery, blogs, and longer print articles, adapting effectively to what readers and viewers want. How do get your news? What is the future for media companies? Will they survive? What suggestions would you make to media managers?
  • Super Bowl Party

    Most of us will gather on Sunday to watch Super Bowl XLVI (NBC, 7:30 CT). Many people are hosting a party; many people are attending a party. According to a new survey by the Retail Advertising and Marketing Association conducted by BIGinsight, nearly 63.6 million (27.1 percent) are planning to attend a party, up from last year's 61.2 million, and another 35.9 million (15.3 percent) plan to throw a party, also up from the 34.9 million who said they would host a party in 2011. It is a big day to eat. Most people have broken their New Year's resolution to diet and lose weight. So, they are ready for a party! According to the survey, consumer spending for this year's Super Bowl will reach an all-time high. The average game-watcher is expected to spend out $63.87 on related merchandise, apparel and snacks, up from $59.33 last year. Total Super Bowl spending is expected to reach $11.0 billion. According to the survey, grocery, apparel, electronics, sporting goods and home furnishing stores can expect to see their share of Super Bowl-related spending as sports fans head out to buy food and beverages (71.3%), team apparel or accessories (8.6%), decorations (6.4%), and furniture or a new entertainment center (2.4%). The Retail Advertising and Marketing Association's 2012 Super Bowl Consumer Intentions and Actions Survey was conducted by BIGinsight. The poll of 9,317 consumers was conducted from Jan.4-11 and has a margin of error of plus or minus 1.0 percent. Increased spending is good news for managers. (The survey results are attached.) Which do you think managers find most interesting? What is your favorite part of the Super Bowl? The game? The commercials? The food? The party?
  • Sales Promotion to Increase Demand

    The highest-rated talk show in television history was the Oprah Winfrey Show. A popular holiday tradition on the show was " Oprah's Favorite Things ," which aired before Christmas. Everyone in the show's audience received all of the gifts. Even though the show ended last season, Oprah's favorites continue. This year O Magazine ran the "12-Day Give-O-Way!" in which 12 lucky participants won every item listed in the Favorite Things gift guide. Oprah and the magazine's team of experts - including Martha Beck, Dr. Mehmet Oz and Peter Walsh - selected the products they'd love to give and get. The approximate retail value of more than 70 gifts was $7,252 per winner, as well as $2,175 in cash, which winners could use to help defray any tax consequences incurred for acceptance of the prizes. Thus, the total prize package was $9,427 per winner. The sponsor of this promotion was Hearst Communications, Inc. Specifically, the managers at Hearst decided to use sales promotion , marketing activities--other than personal selling, advertising, and public relations--that stimulate consumer buying. Sales promotion is generally a short-run tool used to stimulate immediate increases in demand. Popular tools for consumer sales promotion include contests, free samples, premiums, trade shows, vacation giveaways, and coupons. The contest was short, just 12 days. For a chance to win the "12-Day Give-O-Way" contestants visited the Web site, www.oprah.com/12days . Once there, they had to give their first and last name, address, city, state, zip code, email, telephone, and birthdate. Furthermore, they were asked, "Would you also like us to send you a free trial issue of O, The Oprah Magazine ?" No purchase was necessary to enter or win. People gave Hearst their personal contact information in return for a chance to win. After the contact information, visitors read the following. "If you like what you see, you'll get 11 more issues (12 in all) for just $ 18 - that's 67% less than others pay on the newsstand. If not, return the bill marked "cancel" and keep the first issue with no obligation. You'll still be eligible to win the sweepstakes. " Of course, many people agreed to the free trial of the magazine. Contestants could enter the contest every day for 12 days. The day after entering the contest, the entrant received an email with instructions of how to pay online. Why did the managers at Hearst want to collect all of that contact information? How successful do you think the "12-Day Give-O-Way" was at stimulating an immediate increase in demand for O Magazine ?