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  • NYT DealBook: For LinkedIn, Success Depends on the Site Remaining the 'Go-to' Business Social Network

    The professional social media site LinkedIn went public late last week , and there were plenty of critics who argued that investors should be wary of the real value of stock that quickly doubled from the initial offering of $45 per share. But long term, the success of LinkedIn as a business, and as an investment, depends largely on whether the site remains the site of choice for business-based social networking, as argued in this short piece from the New York Times DealBook editors:

  • Eric Jackson: Lessons from Zuckerberg on Making Inroads in China

    With reports that Facebook and Baidu have reached a deal to start a Facebook-like social networking site in China (the deal is still pending), Eric Jackson points to some important lessons in how Mark Zuckerberg has been doing business in China. Jackso, who writes the Tech and China blog for Forbes , says Groupon 's Andrew Mason, among others, could learn a lot from Zuckerberg. Zuckerberg understood that getting into the China market had to be a top priority for Facebook, so he made it a top priority for himself. And Jackson says these are the four main takeaways from how Zuckerberg approached the market: 1) Know what is important and what isn't important. 2) Don't delegate what's important. 3) Don't kid yourself that you're funny when you're not. and 4) Show a little respect towards others. Read 4 Things Groupon's Andrew Mason Needs to Learn from Mark Zuckerberg here .

  • Twitter Local Trends and Small Business

    The social networking game-changer Twitter is releasing a new feature called Twitter Local Trends, which is designed to give users a read of what is hot in their local area or state. Lisa Barone of Small Business Trends has high hopes for the new feature, and believes it has the potential to be very useful for small business owners: I’d like to see Twitter Local Trends be not only a way to create a feed for people who mention a specific area, but also a way for people to identify where they’re from, especially if Twitter starts breaking down locations to become more specific (which is what I hope happens). Location is what creates relevance in social media for a small business owner. The tighter these services allow SMB owners to narrow down, the better we’ll all be able to build awareness with the people who matter the most to our businesses. You can follow only the people in your area to let them know about events, what your business is up to and maybe to find partners. You can target your message to a much a smaller, much more relevant user base. It also gives business owners greater power to create a local street team when you can get local events to trend the way we see worldwide events trend right now. Read Twitter Begins Adding Twitter Local Trends here .

  • Customer Relations in 'The Facebook Era'

    Clara Shih --creator of the business networking tool Faceconnector , and author of The Facebook Era -- is a true believer in social media's potential to transform how we do business. She spoke earlier this month at Hewlett Packard headquarters about social media as a "transformative technology," and how businesses might use Facebook, Twitter, and other popular social media tools to connect with the right customers, partners, and potential employees. In this excerpt, she covers the marketing potential in social media: Watch Shih's full address here .