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  • Report from Google on Brands, The Internet, and Word of Mouth

    Google and the Kay Feller Group released a report earlier this month on how reliant brands remain on conversation. The authors title the report "Word of Mouth and the Internet," and they find that most Word of Mouth conversations are still conducted the old fashioned way--face to face. But the Internet is vital to brand impressions in those conversations. It is the primary source of information for those conversations, surpassing television and other forms of news media. It is also where people turn for information following up a word of mouth conversation. And for the moment, according to this Google funded study, search still dominates social media as the place people are getting most of their information. You can read the report here , and watch the following video for a good summary of the findings:

  • Twitter Has Profitable 2009, But Where Will it Spend in 2010?

    Count Om Malik among those who were surprised that Twitter had a profitable year in 2009. Not that he isn't optimistic about the social media wunderkind's current and future value--in fact, he thinks Twitter isn't charging Google and Microsoft (the companies that accounted for Twitter's revenue this year). It's just that he didn't expect the company to be in the black by now. But he does expect Twitter to start spending in three key areas next year: *New management team including several new “C”-suite executives. *Infrastructure to scale their network to accommodate future growth. *Hiring more engineers and other key people as it tries to build out the service. Which means the so-called profits are going to evaporate and the company will have to dip into its $155 million (VC) cash hoard. Even the soon-to-come commercial accounts might not be enough to make up for all that spending. Read Twitter May Be Profitable — No, Seriously! here .

  • Sergey Brin on the Future of Google

    Sergey Brin popped in at O'Reilly Publishing's Web 2.0 Summit last week, and the Google co-founder took a few minutes to discuss Google (then) just-announced search deal with Twitter , efforts to find revenue streams through social networks, pending new technologies, and even Microsoft's Bing (Brin says he uses the search service). Here he is talking to John Battelle , via Fora.tv: