Many a keyboard was pounded yesterday as bloggers, reporters, analysts, and countless others wrote about General Motors as it filed for bankruptcy. But in this day and age, a company doesn't need to just sit idly by while others write its narrative. GM is going straight to the hungry news consumer itself--with a new blog. GM's Fastlane Blog is allowing (pushing?) executives to communicate its restructuring plans with the general public--or at least the part of the general public that seeks it out. For example, CEO Fritz Henderson wrote a post yesterday in which he announced more interactivity: We’re committed to open communications and I am personally putting a high priority on transparency. One way we’ll do this is by launching a series of live web chats on this website. I’ll kick things off later this week for one hour on Thursday, June 4 at 3 p.m. EDT. Following me, a steady stream of GM leaders from throughout the company will host additional chats, about two a week, on whatever topics are of most concern to you. The blog is set up to compliment a site called re:invention , which is full of videos that tout the new GM approach.