For those executives who have not convinced themselves they have all the answers, strong leadership depends in part on utilizing the collective wisdom of all members of an organization. At Fast Company , Fort Hill President Michael Papay outlines some best practices for using crowdsourcing techniques to tackle organizational challenges. One tip is to " Create a Great Experience ": The quickest way to get to some fast answers is to make the experience a good one, perhaps even delightful. Time compresses when we’re engaged. The trouble is: Most survey methods are too cumbersome and too dreaded because the experience is dry and usually awful. What if you engaged people--perhaps even delighted them--in the process of asking them questions? This is less about driving people to do a survey, and more about the experience pulling them into a process where they see where others are, contribute, and shape direction. Facebook and other social media took off when the experience was simple and when people knew they’d learn something as they participated. And, in the process, those experiences created “stickiness”--the idea that people are drawn to return for more. In fact, the dominant social media sites--Facebook and Twitter--each ask simple questions to prompt posts and tweets: What’s going on and what are you doing? How about something that’s a good experience for the users--a crowdsourcing tool that engages the crowd and people see they can shape the opinion of a company? The process is transparent--people can see what others are doing. You get more engagement and you compress the time. Read Crowdsourcing Your Way to More Effective Leadership here .
Filed under: innovation, management, leadership, training, strategic management, fast company, crowdsourcing, decision making, Michael Papay, Fort Hill, effective leadership