Broadcast journalists Katty Kay , BBC, and Claire Shipman , ABC, are pitching their new book, Womenomics: Write Your Own Rules for Success , as a way to help women take full control of their economic power. And, they say, women have more power than they realize, due to the combination of three factors: 1) new data showing that companies that promote more women are more profitable; 2) corporate America's recognition that women are the chief decision makers when it comes to purchasing; and 3) a coming talent shortage. Kay and Shipman spoke about the economic power of women with Charlie Rose: Or for a different tone, you can watch Kay on The Colbert Report: The Colbert Report Mon - Thurs 11:30pm / 10:30c Katty Kay colbertnation.com Colbert Report Full Episodes Political Humor Keyboard Cat