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  • Intuit Small Business Empoyment Index Shows Jobs Growth in September

    The Intuit Small Business Employment Index brings some much-desired good news on the small business front. The index shows job growth in nearly every region. The total jobs gained in small businesses for the month of September were not large--50,000--but wages and hours are also ticking up. Get the details in this infographic from Intuit's small business blog : via: Small Business Employment, Compensation, Hours Worked All Up in September 2011 [INFOGRAPHIC] (Hat tip Barry Ritholz )
  • Seth Godin: Hunters and Farmers

    Seth Godin believes there are hunters and there are farmers in every group of people--even if they aren't exactly hunters and farmers. And, he writes, we would all be well served to recognize that treating both groups the same is a mistake--especially in business: Marketers confuse the two groups. Are you selling a product that helps farmers... and hoping that hunters will buy it? How do you expect that people will discover your product, or believe that it will help them? The woman who reads each issue of Vogue, hurrying through the pages then clicking over to Zappos to overnight order the latest styles--she's hunting. Contrast this to the CTO who spends six months issuing RFPs to buy a PBX that was last updated three years ago... she's farming. Both groups are worthy, both groups are profitable. But each group is very different from the other, and I think we need to consider teaching, hiring and marketing to these groups in completely different ways. I'm not sure if there's a genetic component or if this is merely a convenient grouping of people's personas. All I know is that it often explains a lot about behavior (including mine). Read Hunters and Farmers here .
  • Five Approaches for Getting Business 'Back on Track'

    Over at the Business In General , or BIG blog , Scott Campbell has some timely advice for business owners: " recognize and forgive oneself of things beyond your control such as natural economic cycles and political dynamics." Just about every small business owner missed goals last year, no matter how hard they worked to duck or mitigate the effects of the recession. But now is the time to concentrate on things you can do to right the ship, and put your business on better footing in a year in which many expect recovery will come, albeit slowly. Campbell suggests five areas to concentrate on: updating your marketing plan; be adaptable; learn to love technology; find a system/process that works , and activity , about which Cambell adds: ...first and foremost is activity. I’ve seen my share of organizations that have seemingly gone into hibernation mode. They laid off workers, froze spending, and have been essentially putting things on hold until the economy “comes back”. While it’s certainly smart to evaluate and prudently keep expenses in check, a wait and see posture will not help…particularly with all the changes going on beyond general economic conditions. So waiting just isn’t a good answer. Action breeds momentum, interest and engagement. The nice thing here is that while things have slowed down, there continues to be new developments in marketing, particularly online tactics. And there’s no lack of things to do positioning yourself within this medium. It just takes a commitment to do so. Read Creating Certainty in Uncertain Times here .
  • Signs of Small Business Hiring

    Yesterday, in announcing the federal government's efforts to increase lending to small business, President Obama touted the resilient nature of small business owners. And there is some data that suggests that there was an uptick in hiring among small businesses last month. Take a look at this graph of the monthly Hiring Activity Index (HAI) figures since the start of 2008: That graph is from Andrew Gelman , professor of statistics and political science at Columbia. He reworked data from an interesting analysis post by Josh Millet , CEO of Criteria Corp. , an employee assessment firm. Criteria started tracking the hiring activity last yea r, and Millet says the 8 point jump is the highest they have seen. It is only one data point, to be sure, but it suggests that for SMBs the hiring picture improved somewhat in February. Could it be an upwards blip in a downward trend? Of course, but the eight point jump in the HAI is the biggest we've seen since we started tracking the index. For those, like me, inclined to think that the current recession, although brutal and severe, will not be as long-lasting as some suppose, the February HAI reading is cause for hope. I don't expect that January's 7.6% figure for the overall unemployment rate is the end of it--we'll almost certainly see it get north of 8% soon. But as big public companies in the worst hit industries (financial services, construction, etc) continue to shed jobs the February HAI reading offers a glimmer of hope for the job market. Small and medium-sized businesses did not lead us into this recession, but they may just lead us out of it--and don't look now, but it may have already started. You can read Millet's full post here . And Gelman's reading of it here .