The key to being a successful entrepreneur isn't simply about people buying your product, but about them buying your ideas. And the marketing blog Right Ideas/Bright Ideas has a tip: learn the art of the pitch from Jay Leno (or, for those of us who have trouble watching Leno, learn from Letterman, or even Conan, when he gets back on the air). Some of the basic rules of stand-up comedy apply: "Know the room"; "Rock the house"; "Always leave them laughing"; and, most importantly, "Always bring your A game": They aren't buying you or your idea. They are buying all the things the idea will do for them. So describe it in the simplest terms. They have to understand it, see the value, personalize the value and appreciate the value. They don't need every detail. Don't fall in love with your ideas or overestimate the benefits. Test the idea before you get there. Every comic tests her or his material before the big show. Don't fall into, "I came up with the idea all they have to do is make it work." It doesn't matter if your presentation and persuasion skills are in the Guinness Book of World Records a well-tested idea trumps you everytime. Read Pitch Like Jay Leno - Sell Your Ideas, Messages, Strategic Plans And Corporate Vision here .
Filed under: Small Business, entrepreneurship, marketing, Leno, Right Ideas Bright Ideas, Conan, selling ideas, marketing ideas, late night, the art of the pitch, Letterman