Amanda Mesler , CEO of the IT oustourcing firm Logica North America , says that when it comes time to cut costs, managers need to look internally. Mesler says to avoid cutting anything that has to do with the business's relationship with customers, and instead figure out how to reduce expenditures "back office first." At her company, they went to employees and challenged them to help figure out how to cut costs without reducing services for customers. Get employees to recognize that they benefit from the growth of the company, and then they will get involved in finding solutions. Mesler explains in this BigThink video: